1. Failure to plan and prepare a strategy
It is important to manage your actions on social networks in order to get excellent results from promotion. Set specific objectives, determine your target audience, compose posts diagrams, assign responsibilities to your team members.
2. Monotonous posts
Your content has to be diverse, that is why you should mix product posts with humour, pro tips, competitions, discussions etc. Create several sections you will be using on your page.
3. Deleting negative feedback
Never try to censor negative comments and reviews. Such behaviour can evoke more dissatisfaction amongst clients, which can lead to your losing their trust. Try to build up a polite dialogue and solve an issue – and you will do just fine.
4. Rare posts
If you started to manage brand page on social networks, remember that it demands constant attention no matter what mood you are in. We highly recommend you to create content plan with post schedule.
5. Excessive intrusiveness
A gigantic amount of news from your page in the users’ feed will quickly get them annoyed. They even might just unfollow you. Make no more than 2-3 posts a day. Focus on quality, not quantity.
Don’t perceive social media as a free tool for promotion. If you want good results, be ready to pay for advertising, SMM specialist’s work, give rewards to winners in competitions etc.
7. Refusal from advertising
In order to get users interested in your product or service, they have to first know about you. Paid advertising is one of the fastest and most efficient ways of attracting potential clients.
8. Absence of target audience
There are situations, when both statistics and metrics of active audience are showing good results, but sales fail to increase. The problem is, you chose a distribution channel that has a little percentage of your target audience or does not have it at all. Let’s take an example, where you promote a brand for seniors on Vkontakte. You will find it extremely difficult to find your clients there since this social network is inhabited by teenagers.
9. Followers and likes purchase
The main goal of social media marketing is to build long-lasting and trusting relationships with a client. The amount of likes and fans do not mean much. Moreover, this method will only evoke distrust towards your brand.
10. Being too official
The users want to communicate with a real person, not a corporate robot. Use simple human language, be interesting and show wittiness.
We hope this article will help you learn from mistakes of others and get the results from social media promotion that you expect.