Let’s figure out how to optimise your brand/company page to get maximum benefit from it:
1. Page name plays a vital role
It will not only increase your ranking in the search results, but also will become your landmark which will bring you recognition.
2. Work hard on a page cover
Webpage cover is another very important point. It is the first thing your page visitors will look at. That is why don’t spare any time to pick a quality image and optimise your page cover. You’d better make it as much informative as possible. Yet, this doesn’t imply that it has to be overloaded with text.
3. Work hard on a profile photo too
Although this point is far easier than the previous one, don’t underestimate its significance. Considering that your profile photo is displayed not only near the cover, but it also accompanies your every post, it would be better to make it simple and recognisable. Ideally, you should add your logo as a profile picture.
4. Organise the page’s “Info” section
It is essential to not only add all the necessary descriptions, contacts and links, but also to update this information once in a while. Your page has to change as far as your business grows and changes. Then again, if you want your potential clients to have a complete picture of your company, try to give them as full and accurate information as possible.
5. A little more attention to the media content
Only a few deft touches are needed to significantly improve the optimisation of media content. We are talking about the ordinary and corresponding to the content titles. Give the relevant titles to the photos, videos and albums.
6. Access restrictions are bad
Give a full access to the information not only for the users registered on your website, but also for any other users. The access restrictions won’t do good to your conversion rate (at least, as much as you would like to); they will only annoy and repel visitors.
7. Post an interesting and exclusive content
It is an interesting and exclusive content (also regular) that will help you to keep up the visitors’ interest in your page. Plus, an entertaining content will give you the benefit of reposts. Nevertheless, try not to overload your posts with much text. Be brief, as no one is willing to read kilometres of text.