That is exactly why we prepared this article, in which we are telling about 9 ways of promoting a group in Vkontakte social network.
1. Targeted advertisements
You can choose between either paying for clicks on your advertising or for its display. Advantages of this method lies in settings flexibility. You will be able to target practically any audience with an advertising. The drawback here is a high price.
2. Paid posts from groups
You have an opportunity to purchase posts from huge groups. The plus side is quite a low cost for this promotion method: an average price for publication is 2-3 thousand RUB. The downside of this is absence of a precise targeting. So study the group’s target audience closely and choose the most relevant one, when searching a group for an advertising.
3. Posts exchange
You can try to exchange advertising posts with other groups for free after achieving a certain amount of subscribers. The upside is that it is free, but sometimes it’s impossible to find a group suitable for an exchange.
4. Purchasing as existing group
If you do not want to busy yourself with building up users’ quantity, you can choose other path and buy a ready‑made one. The advantage is clear – you will save time, but the minus is that the Vkontakte official rules prohibit groups resale. Apart from that, it is very important that the group corresponds to your topic and consists of real users, not bots.
5. Group placement at the top group search results
The main factors of Vkontakte group ranging are occurrence of a precise key query in a name, amount of real members, and whether the group is official. By virtue of this method you will be able to quickly and cheaply boost users traffic. The disadvantage is Vkontakte does not provide statistics on queries, so you will have to collect them manually.
6. Posts from opinion leaders
An opinion leader can post the information about your group on their microblog. If they have a lot of followers and an active audience that trusts their opinion, it can have a good influence on the promotion results.
7. Creation of a non-commercial group
This method consists in creation of a group that is close in topic to your brand. For example, if you sell products for pets, you can create a group, where you will post cute photos of them, interesting articles, Q&As. However, do not expect fast results from such promotion as it is too soon to advertise your brand. First win audience’s trust.
Give prizes for the particular actions of users. Those can be following a group, like, comment, or repost. The upside is, with the help of competition you will be able to attract numerous new users in a group and liven up an existing audience. Moreover, the price for this promotion is often very low. The minus is quite frequent “prize hunters” – people who, although not being a target audience and rarely become a company’s clients, always participate in competitions.
9. Following and spamming
You can create a separate profile for your business and follow users suggesting them to follow your group. The only plus is, this promotion method is free. The drawback is, there is a strong possibility that the account will be blocked. Besides, you will spend so much time on this only to get an angry audience in return.
Choose the most suitable for you Vkontakte promotion methods and you will get a desirable result, rest assured!