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Now, the link has become available to everyone, not just users with 10k followers. So, what is the use of this button for brands and public figures?
A clickable link is a great way to increase account activity and potential audience conversions. In addition, the feature will be very useful for business profile owners who want to accelerate traffic to their sites and get another chance for productive interaction with customers.
Who has access to Instagram Stories links?
Initially, the option was active only for owners of verified Instagram accounts, but in 2017, accounts without verification were also able to create links. Then the link in stories could be added only to owners of Business Accounts with the number of subscribers over 10k.
Now, with the latest updates, the link is available to everyone, so it's time to take full advantage of Instagram.
How to add an active link to Instagram?
Everything became quite simple:
1. Create stories on Instagram with the help of your favorite app
Swipe up to open the image / video gallery and upload your content to stories
2. Add a sticker "link"
The "link" sticker is a link. After clicking on it, you will be taken to a page where you can enter or paste the URL to which your subscribers will be redirected. Also, there is a cool feature – change the name, you can write anything there.
3. Create stories and add call-to-action
Use your favorite filters, fonts, elements, stickers or hashtags. When everything is ready, upload stories to the page. But note that if you add stickers to the story, the promotion feature will not be available.
Many subscribers may not notice the "link" sticker, so we mention such a tool to attract attention as a call to action. Try to use the phrases: "Click here", "Tap here" or dynamic animation, which attracts attention.
We add a link with a strategy
Spamming links in each of your Stories is a bad idea that annoys and tires subscribers. First of all, it should attract the content of the profile, and the link is inserted when it is important and complements the stories as a nice bonus.
One of the most effective ways to push viewers to follow a link is to intrigue. For example, bloggers making a chain of stories that lead to a key link – the one that leads to the site.
Scenario you can "work on":
Tell a story – use storytelling.
Why use links in Instagram Stories?
If a company, brand or subscriber has, for example, their own blog, it is important to always report new publications or information in it.
Do you often share your roles, tutorials, master classes, culinary notes with the audience? Use clickable links to your site so viewers can see more.
Do you have an interesting price offer, new products, exclusive photos or new information? Warm up the interest! Promise your subscribers to share this if they follow your active link below.
In order to attract attention to goods or services, you want to make the most of all methods, but too intrusive advertising will negatively affect the attractiveness of the brand. How to be? Use links in Instagram Stories not only to the product, service, but also dilute the inserts with useful and entertaining content. This will increase the trust of your customers.
The clickable link in Instagram Stories has been highly praised by marketers and social network users who have been looking for effective ways to drive traffic from Instagram to web pages.
To track the number of conversions on your link, do not be lazy to make a utm-tag. This will allow you to know the number of conversions. So, we learned who can add active links to Stories, how to create and design them to motivate users to go to the site. Work on your account, promote it, use the most effective methods, and soon even more cool updates from Instagram :)
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