You should invest time, energy, and creative potential into SMM as well as provide budget for advertising.
2. Solve client’s issues
Fill your group pages with useful content.
3. Be an expert
People must look up to you, so you should take care of presenting them only with verified and relevant information.
4. Choose quality over quantity
It’s important to remind users about your existence, though it’s much better to focus on a content you post. Don’t just create a noise, be productive!
5. Don’t spam
Make your product posts less frequent since a constant self-advertising will only repel users.
6. Communicate with audience
Give your followers an opportunity to speak their minds – ask them questions, take an interest in their opinions.
7. Follow new trends
Something trendy today might not be trendy tomorrow – adapt to quickly changing tendencies.
8. Make changes
If you noticed that SMM promotion doesn’t show any results, you should change your strategy and try to readjust targeting.
9. Use videos and images
Never post text only – always attach to it an image or photo. Also, don't forget about videos and gifs as they become more and more popular.
10. Don't expect instant results
Be patient. Sales will not rise immediately, for SMM is first and foremost a work on your brand's image and recognition.
11. Don't ignore negativity
Use it and try to turn it into positivity. Rational negativity can be dealt with the help of a regular consultation, compensation, or the right apology. Whereas emotional negativity can be used for your benefit depending on a situation.
Follow these simple rules of SMM and the results will not be long in coming.