Project duration: from March to November 2017
Key message: “Furgoneta” is quality, speed and service.
✓ Brand recognition building.
✓ Attraction of new customers, loyalty and retention of the regulars.
✓ Creation of a user-friendly platform for communication with customers.
✓ Up-to-date information delivery: special offers, events, and new openings announcement.
✓ Communication with followers, quick response to questions.
✓ Creation of unique and quality content.
● Brand pages visualization: stylish and minimalistic. Main colors: greyish white and orange.
● Targeted content: development of sections, maximum of lively photos, gif animations and videos.
● Short, concise and fan-made posts.
● Live streams and Stories of important events. Usage of geodata and topical hashtags.
● Partnership with opinion leaders, bloggers/foodbloggers.
✓ Increase in followers.
✓ A direct hit into the heart of TA thanks to a large amount of fan-made content.
✓ Increased dialogue with followers through competition activations, engaging quizzes etc.
✓ Traffic diversion from social media to the website.
✓ Increase in number and frequency of bills.
✓ Organic reach in one month – 30 000.
✓ Engagement (ER) = 6,5%
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