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General:
Content needs to be aesthetically pleasing, shot in good light with quality equipment.
Depending on the visual concept, your photos for the website may be suitable for social media, while photos from Facebook/Instagram can be posted for the website. Also, depending on your positioning, content for different platforms may not be repeated.
Let's break down the classic scheme, where photos for a website should be as clear, informative, and sales-promoting as possible, and photos for social media help build a community and maintain brand reputation.
Different:
For social media, it's about ideas and content to differentiate yourself from the competition and surprise the user. You need to come up with a story for a photoshoot, find a studio with the right environment and props, come up with images for the models. If it's a restaurant, it would be cool to show food in a non-standard way, for example pouring drinks into the frame. For FMCG - to take creative photos of the product in non-standard conditions. Stop Motion, levitation, pattern - all these types of content gather maximum figures on social networks.
For a website, on the contrary, it's the "rightness", the form, that counts. What do we mean?
A photo on a plain, usually white background shows the product if it is a subject, and the model with the product if it is a photo with a person.
The highest possible quality of retouching, which, unlike on social networks, has a zoom function.
subject photos on the same background from different angles, so that the potential buyer has full information about the product.
optimized for the site's platform - this could be a specific size or graphic format. We ask for all the technical information at the briefing stage, as it may affect the conditions of the shoot.
TIP: In the brief we are much more thorough in asking about the product, if you want to shoot for the site, we ask you to send us as many references as possible. Sometimes the client thinks it is obvious, but it might not be so for us. For instance, when taking a macro picture of eyes, what kind of light reflection should be in the pupil? The answer to this question has a direct impact on the choice of light in the shoot because correcting glare in the retouching and post-production stages is difficult to work.
Maximum readability of the product, should not be obscured by anything, there should not be too many decorations and props on the photo so that the attention is not scattered.
To better understand the difference between the two, let's take our client Vivienne Sabo as an example.
Social media shoot:
There is a theme, spring, which is the concept for the shoot. The props and image are selected according to it;
Shooting for the site:
Because of the macro and zoom functions, you often need additional professional retouching specifically for the site.
Do you want to organize a photoshoot for your website or social media? Our Content Production service can help you complete this task on a turnkey basis and get professional visual content 1-3 months in advance.
E-mail us on Facebook or info@kiwiagency.com.ua - we will answer all your questions and send you a brief:)