Step-by-step guide to building a content marketing strategy for a social network group or a page (Facebook, Vkontakte, Odnoklassniki)
Yelena Chernenko, Kiwi agency Project Manager
Step 1. Determine the demand of your target audience on this social network.
Step 2. Describe the main topics for your posts
Step 3. Build a content marketing strategy for a week/month
For the information on the appropriate time of publication look at Step 1.
Step 4. Statistics analysis
After a week/month has passed determine the most successful and unsuccessful posts on each topic with the help of a group statistics. Make conclusions.
Step 5. Build a content marketing strategy for a week/month
Build a content marketing strategy for a week/month taking into account previous results.