It's no secret that everyone likes the design of statistics on Facebook - convenient and pleasant for the user's perception, but unfortunately, in this data it is possible to find information only in a short period of time, in just 28 days.
If you want to get statistics for a longer time, you need this button in the upper right corner:
The work with the button is not as complicated as it might seem at first glance. The main thing is to follow a simple algorithm of actions.
So, first open the page you promote on Facebook, go to the Statistics tab, then click "Export Data". Before you will be a window in which you have to select the characteristics of the exported data.
In the first column "Data type", select the data you want to analyze:
These pages are key metrics for engagement, sources of likes and audience data.
These publications are key metrics for publication regarding coverage, impressions and feedback.
These videos are key metrics for video, including all views, unique, paid and organic.
In the second column, set the date range - this is the time interval for which you want to get numbers.
Select the file format - the Microsoft Excel spreadsheet (.xls).
Customize the table layout: the standard "All page data" layout or create / edit your format.
Done! Now click "Export Data".
Important: Do not exceed the date limit, a maximum of 180 days. In case of excess, exports will not take place.
The computer will load an excel table with all the statistical information. By the way, excel table is also convenient because it can work without access to the Internet.
If you chose to unload "Page data" in the first step according to the standard scheme, then before you will be a table with many tabs with detailed information on each metric.
On the first tab, key metrics will be displayed for the day, for the week and for 28 days, you will need them:
Total likes and undo marks: total number of people who liked / did not like your Page.
Involved users: the number of people interacting with your Page. Interaction includes any click or creation of news.
General, organic (as a result of unpaid distribution) and paid coverage (as a result of paid distribution - for example, advertising): the number of people on the screen which displayed any content from your Page or your Page.
Viral coverage: the number of people on the screen that displayed any content from your page or your page with attached social information. Social information is attached when a friend of the user interacts with your Page or publication. This includes actions such as likes or subscriptions to your Page, interaction with your publication, the repost of a photo of your Page, or the mark of your Page visited by another user.
Total impressions, organic impressions (unpaid distribution), paid (advertising) and viral displays: the number of displays of any content from your Page or your Page on the screen of any user. Such content includes publications, visit notes, social information of people interacting with your Page, and so on.
Page views by users who have logged on to Facebook.
Coverage of publications Pages, organic, paid and viral coverage of publications Pages: the number of people on the screen which displayed any publication of your Page. Publications are the statuses, photos, links, videos, etc.
Total impressions of your publications, organic, paid and viral displays of publications: the number of displays of your page's publications on the screen of a user. Publications are the statuses, photos, links, videos, etc.
Total consumers: the number of people who clicked on any of your content.
Negative feedback: the number of people who have negatively impacted on your Page.
Total visits to your Site (total and unique users).
Total visits marked with mobile devices.
Total organic, paid video views.
Total video views with autorun: the number of video views with autorun for more than 3 seconds.
30-second views with autorun and click.
Total re-views of up to 30 seconds, 30 seconds: the number of video views at least up to 30 seconds, not counting the first playback.
Totally the total number of actions on each Page: the number of clicks on the contact data and the call-to-action button on your Page.
Total clicks on the "How to get" button on the Page.
Total clicks on the phone call button on the Page.
Total clicks on the website on the Page.
In the "key metrics" tab, it is possible to analyze meaningful metrics: "Involved users of 28 days" and "total coverage of publications". With the help of them you will find out how good your audience is, how attractive your content is and how many Facebook users