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Therefore, we regularly conduct photo shoots for our client, Watsons, a network of cosmetics and health and beauty stores. Several times a month, a team of content makers (they are filming producers), a project manager and a photographer get together to create visuals for social networks.
Before starting the photo session, the project manager conducts a briefing for the client. He finds out during communication the goals of the photo shoot, tasks, and wishes. The more accurately the manager understands what the client wants, the more details and nuances he learns, the better the result will be (no matter how trite it may sound).
For example, one of the shoots for the Spring in Paris content was done specifically for the Health, Wellness & Beauty award. The grand prize was a trip for two to Paris — and we set ourselves the task of capturing the atmosphere of France and showing the nominee products in the style of carefree Paris.
The next step is to make a list of goods for a photo shoot. In our case, this is important because each frame is a new post, that is, there is no chance for an error.
Then we pass the content makers a list of products with links for visualization.
After the content makers have received the task, they prepare a script for shooting, in which they collect all the references for approval by the client.
Once the client agrees, the photo shoot producer:
• selects a photographer (based on the goal and budget);
• books a photo studio according to the style of shooting (the list of photo studios can be found in our Instagram guide on the kiwi_agency page);
• looking for models (if necessary);
• prepares props;
• composes the timing.
The producer's responsibilities also include:
• zoning of the premises;
• timing control;
• assistance to the photographer during the shooting;
• ensuring the cleanliness of the studio after the shooting.
We want to show you the result of shooting with references:
If you feel that you need help in carrying out professional photography or developing a visual concept for your account, just fill out our brief or write to info@kiwiagency.com.ua, and we will definitely find the best solution for your task.