In order to learn all the tools perfectly you may have to attend SMM courses or at least get social network promotion consulting by Victoriia Kharakhash.
In this article I would like to point out the main components of a group promotion. Often we get carried away by one SMM tool forgetting about the others. Try to remember such tools as:
This tool demands a great deal of attention. Ad account on Facebook is so amazing that you can significantly lower the price of a fan using all the options provided by ad targeting settings.
Our practice showed that the minimum cost per fan can be only 0,06$. And how much do YOU pay?
This tool is usually used only once right after creating a group. But at the same time you should remember that:
When was the last time you invited your friends to your group?
If you’re fond of a barter trade – be my guest. Such groups allow you to exchange posts with other admins, share contests and mention each another. The conditions of all this are only up to you.
There are cases when the amount of fans is quite big but post reach is small. How to change this? The answer is simple: share your posts wherever possible but only if it’s appropriate and not forbidden. Find and join some groups which would find your content useful and repost there.
The most simple and effective way to boost your post reach is to advertise it. Everybody knows that Facebook arranges posts in its’ users newsfeed. And often it doesn’t show the posts from fan’s favourite pages. So to be in the public eye they need a prepaid advertising. In order to grab the maximum attention it is recommended to advertise the most interesting posts.
Everyone knows that on Facebook you can switch between your personal account and the group page that you manage. But not all the users try to benefit from that for the sake of promotion. By the switching to the group page you can «Like» the other users posts, leave comments to the posts of more successful groups (where you find the majority of your target audience) and more. This tool is interesting though time-consuming.
It’s pleasant and absolutely free of charge :) If you have close friends, business partners, kith and kin and other people who have their own groups on Facebook you can arrange some shared contests, reposts and mentions together and by doing so you will boost your post reach for free.
And the last thing. By collecting the audience for your group you’re definitely pursuing a commercial goal. Everyone does :)
How to transform your fan into a customer? The most simple and effective way to do so is to choose the best of your products (top-selling item), make a special offer, write a post about it and run a targeted ad. And of course monitor the results!
Thank you for your attention! Ask all the questions here: Kiwi agency
Yelena Chernenko, Kiwi agency Project Manager
Content for promotion on a social network. Step-by-step guide to building a content marketing strategy for a social network group or a page (Facebook, Vkontakte, Odnoklassniki)