However, it immediately raises the question: “How to name it?”. It is preferable that name reflects the essence and destination of your brand or service as it will make it easier and more convenient for your followers and potential clients. You can create company’s official page, trading site or information community – in other words, whatever you want.
First of all, you have to decide upon your group’s communication strategy. How will you communicate with your followers? What main message do you convey? The page name directly depends on these.
For example, “Timotei” main message is the nature and natural components. That is why they chose the name “Nature of a Big City” for their social media groups and they develop this topic in their posts.
The similar method was used for “Robert Doms” company. Since they produce a craft beer, a group of Ukrainian crafters with the name “Robert Doms Club” was created on Facebook.
Another good example – “Mimimishka” group.
Here a topic is also chosen in accordance with the brand, hence the naming. And, thanks to that, the page became incredibly popular and its’ posts became viral. Without this “trick” only a few would follow “Snow Panda” toilet paper page :)
So did the specialists who promote “Clear”. They broke the information perception barrier by removing an advertising orientation from the page name. Having called it “Confident and Beautiful”, they directly reach out to their target audience.
The naming and content of "ILoveCheeseUA" page are made incredibly well. The content is dedicated to cheese, cheese recipes, tips and stories about the product. What is more, “Galbani” and “President” advertising look maximally non-intrusive and fit well on the page.
An important point is, whatever the name of your page, it shouldn’t be too long – the shorter and simpler, the better. Otherwise, long names repel and look unpleasant. It is recommended not to use more than four words in a name.
You should understand that name is the first thing that a visitor looks at, and, depending on whether they like it, they decide to stay or quit. Learn everything about your target audience in order to know how to get it interested in you. If it’s appropriate, name can contain a hint of humour. However, practice shows that such groups rarely live long.
If we talk about the page name of a certain company department, it would the most logical to indicate its destination in the name. In this case, visitors will know for sure what this page is about.
When the name contains the keywords by which you can be found, it is surely an advantage for you (again, if everything is in balance). In such a way you increase a chance to be found by others through the search engines.
Don’t underestimate the importance of a good name, because it may become a mistake, which would cost much for you. There is a good reason why they say “A bad beginning makes a bad ending”.