Tips from Kiwi Agency:
1. Always show the appearance of your product
Visual perception, especially on social networks, plays most important role in buying decision process. Your product has to be presented maximally “sexy”. Good and quality photos help clients to take a closer look at all of its’ advantages.
Combine your product with interesting décor elements or beautiful objects to make a great photo content. And, of course, don’t forget about trends! Analyse in advance: what is newsworthy now? What interests your target audience? What photo style gains the most likes?
Don’t know from where to start? Examine the content of your opponents, pick up ideas, draw inspiration and… do it better :)
Our example (Vitality's professional products for hairdressers/hairstylists):
Our example (Nastelle professional brushes for makeup artists):
2. Show the benefits from buying your product
It is important to answer the main questions: what exclusiveness does a product provide for a client? What is so special about it that makes it interesting? What new possibilities does it offer to a client?
Our example (Graftobian HD Make-up professional Hollywood cosmetics):
3. Use gifs in your content
The well-loved GIF files became really popular a long time ago. This type of content will surely come in handy for making a presentation of a product, its capabilities, and also just to bring attention to your brand.
4. Be useful for your followers
Your page has to be not only visually appealing, uplifting and inspirational – it also should be useful for your followers. All sorts of lifehacks, tips and interesting facts are what you need to make a quality content.
Our example (Depileve professional system of wax epilation):
5. Prepare a hot content
Always announce all the events of the brand’s life like exhibitions, conferences, master classes, and webinars.
By doing so you will show that the brand is active, popular and in-demand.
Our example («Christina» professional cosmetics):
Our example (ALEXANDRIA PROFESSIONAL – products for removing unwanted hair with sugar paste (sugaring):
6. Use your clients’ reviews for content creation
The “Reviews” section always very positively influences brand loyalty. By publishing the commentaries of the clients, who had already used your product and are satisfied with it, you increase the brand confidence.
Your product photos made by clients also bring great results. These photos often can be found, for example, by hashtags on Instagram.
7. Be easily recognisable
You should keep all your content in one style and not swing from one extreme to another. As a result, the followers will know what information they can find on your page. However, the fact that your brand is easily recognisable is the most significant advantage in maintaining a single style.
An example of this can be one colour palette, logo or, as you can see below, a colourful bar, which can be found in all publications of this company.
Our example ( TOP Cosmetics Ukraine / Supplier of cosmetics and beauty products):
8. Always be on trend
And the most important tip: always, absolutely always be on trend!
In order to be topical in the Beauty industry, don’t forget to constantly keep track of fashion trends and latest novelties.
If, for example, according to Pantone, the popular colours of this season are Rose Quartz and Serenity – create a post about this.
Or, if unusual lip makeup technique is a new Beauty trend of this season, write about how to recreate this makeup with the help of your brand cosmetics.
Our example (Muba Factory professional makeup brushes):
Follow these tips, create, get inspired, and always discover something new!
The extent to which your page is interesting to users wholeheartedly depends on you!
Interested in promotion or object photography? Write here!