Spend some time to paint a picture of your target audience. Where is it from? How old is it? What interests it? This is not the exact strategy to which you have to stick, but rather a guideline that would show the right direction for your business. Now we have to determine who belongs where:
Vkontakte is one of the most “densely populated” social networks in the Russian-speaking part of the Internet. The approximate age of its users is 18 to 44 years. Here people usually communicate and exchange photos and links to interesting sites. Apart from it, there are a lot of interest groups, and some of them have upon hundreds of thousands of regular visitors. Speaking of gender, both male to female ratio is almost equal here.
Odnoklassniki continues to be a social network for communicating with “old” classmates or fellow students, etc. The main audience here is women ages 25-55. As in the case of Vkontakte, to reach success you have to constantly communicate with your audience. The most beneficial way of product promotion would be for the middle-class clients. That is why you should quickly respond to all the questions and comments, and don’t forget to coax your users with special offers.
Facebook audience is a more “serious” one. Here reside different kinds of specialists, entrepreneurs, designers, marketing experts, and more. They usually are 21-54 year old upper-middle class residents of the big cities. Nevertheless, even they don’t mind laughing at funny images or pass another mind-gripping test. On top of that, Facebook allows you to easily reach a foreign audience and has a great deal of useful instruments for promotion of business pages.
Today, we use mobile phones daily not only for calling, but also for checking social media. Instagram is designed for mobile use, which opens numerous possibilities for promotion. It especially concerns products which ought to be well presented to the user as seeing once is better than reading about the product greatness twice. The main point is that the product has to look appealing, which is relevant, in particular for handmade products or, for example, bakers’ confections. The majority on Instagram are females from the big cities of approximately 25 years old.
Since this is only a statistical data, it would be wrong to think that the information above completely describes the whole audience of these social media. That is why you may always find a “non-standard” user on one or another social network.