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#Сase Ansaligy

ANSALIGY - a premium beauty brand by Tina Kandelaki. Exclusive patches with amber granules, serum, creams, facial masks - a complex home SPA-treatment was developed based on innovative beauty formulas. The products have just entered a Ukrainian market when we were asked to create an SMM-strategy and provide SMM support on social media at the initial phase.

Promotion timeframe: October - November 2019

Main message: Your skin knows better!

Platforms:

Facebook: /Ansaligy.Ukraine/

Instagram: @ansaligyukraine

Targets:

  • Adaptation of a brand’s positioning to Ukrainian social media
  • Rise brand’s awareness in Ukraine
  • Increase the number of followers
  • Drive sales

Agenda:

  • Create an appealing, bright visual content based on a provided photo material and brand book's style.
  • Write dynamic and easy-to-follow posts that include a call-to-action
  • Inform potential buyers about discounts and an existing range of products
  • Drawing traffic from social media to a web page
  • Moderation: prompt responses to all inquiries

Realisation:

  • Write brief, easy to read posts, aside from useful informative texts
  • Active bringing targeted followers
  • A great amount of Instagram stories for every day
  • Set up targeted advertising and its optimisation
  • Competent handling the negativity to minimize the intensity of political aspects

Results:

  • Created a positive association tied to the brand
  • Brought a new audience
  • The number of requests on social media - 600+
  • Rose the number of targeted followers on Facebook to 683 (from 0) and on Instagram to 6000 (from 65)
  • High level of engagement with the audience, the growth of activity in the community
  • FB reach - more than 320 000 in a month
  • FB Instagram - more than 300 000 in a month

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