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Main message: "European-quality furniture at Ukrainian prices." Promotion Period: From January 2018 to August 2019. Platforms: Facebook: Interia Instagram: interia_ua Goals: ✓ Launch targeted advertising to a segmented target audience; ✓ Increase the number of followers on owned media; ✓ Increase reach and engagement metrics; ✓ Create organic and paid buzz around the brand and content. Tasks: ✓ Increase the number of potential customers; ✓ Brand recognition; ✓ Traffic to the official studio website; ✓ Increase the number of social media inquiries. Implementation: Attracting targeted subscribers, effective targeting setup; More Instagram Stories content; Adaptation of content to the Ukrainian language. Results: ✓ Increased the number of targeted Facebook followers: 156,706 thousand (was 152,749), Instagram: 23,718 thousand (was 20,321); ✓ Proper setup and optimization of targeted advertising; ✓ Increased engagement rate on Facebook - currently at 3.1% (with 156,706 followers); ✓ Facebook reach: 288,705; Instagram reach: 47,251.
Main message: "European-quality furniture at Ukrainian prices."
Promotion Period:
From January 2018 to August 2019.
Platforms:
Facebook: Interia
Instagram: interia_ua
Goals:
✓ Launch targeted advertising to a segmented target audience;
✓ Increase the number of followers on owned media;
✓ Increase reach and engagement metrics;
✓ Create organic and paid buzz around the brand and content.
Tasks:
✓ Increase the number of potential customers;
✓ Brand recognition;
✓ Traffic to the official studio website;
✓ Increase the number of social media inquiries.
Implementation:
Attracting targeted subscribers, effective targeting setup;
More Instagram Stories content;
Adaptation of content to the Ukrainian language.
Results:
✓ Increased the number of targeted Facebook followers: 156,706 thousand (was 152,749), Instagram: 23,718 thousand (was 20,321);
✓ Proper setup and optimization of targeted advertising;
✓ Increased engagement rate on Facebook - currently at 3.1% (with 156,706 followers);
✓ Facebook reach: 288,705; Instagram reach: 47,251.