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Promotion period: from December 2019 until September 2021.
Platforms:
Facebook: /epikur.official
Instagram: @epikur.ua
β To increase brand awareness;
β Make the Epikur brand stand out from the competition;
β Maintain offline activities in social networks;
β Build knowledge of a healthy, wholesome, and natural product from Epikur.
β Create a community of like-minded people around a healthy lifestyle.
β development of an SMM strategy;
β creating visual content in the brand colors to help audiences from social media identify the product on shop shelves.
β launching targeted advertising (the main goals are engagement and reach);
β communicating with users (dealing with negativity, promptly responding to comments and direct messages);
β conducting competitions and activations among users for a high level of engagement;
β support for offline brand activities.
β Developed a visual profile style.
β Conduct photo shoots to diversify the content with craft photos.
β Run ads to segmented audiences.
β Maintain regular headings relevant to the target audience. For example, we do fan or situational posts, share non-trivial recipes, and talk about the Epikur brand range.
β We publish informative as well as entertaining Stories on a regular basis.
BEFORE and AFTER feeds:
β We implemented a developed SMM strategy in social networks.
β Qualitatively improved the overall appearance of the profile through regular and scheduled posting.
β Increased the number of subscribers to 5,000 on Instagram.
β Average profile reach of 300,000 users per month.
β We get positive feedback, comments, and UGC content from the audience.
Epikur content production.