.
Promotion period: from February 2020 until October 2021.
Platforms:
Facebook: /WISHfs
Instagram: /wish_aqua_spa_resort
FB subscribers: 6.814.
Instagram subscribers: 20.3k people.
✓ To attract new and keep loyal consumers;
✓ Creating a convenient platform for communication with customers;
✓ increase traffic to the website for hotel room bookings;
✓ increase in sales of spa tours;
✓ attraction of business clients for the "event" area;
✓ growth in the number of enquiries during the "off season" (winter, spring);
✓ increase of the awareness of the complex among the potential target audience.
○ Prompt responses to comments from the post - for no more than 1 hour (optimally up to 15 minutes);
○ Development of a rubric for Instagram Stories, regular posting;
○ Publishing up-to-date information and news about the complex;
○ Communicating regularly with opinion leaders as a way to promote the Instagram account;
○ Promoting the Instagram account as the main platform.
● Regular onsite visits to create relevant content.
● Allocation of a rubricator for each service of the complex (spa, hotel, gym).
● Introducing a unique TOV, playing up the word WISH in communication
● Creation of template answers to frequent questions to maximise prompt communication with subscribers.
● Regular collaboration with LMs (from micro to millionaires). Testing of different formats of work - guest visit, accommodation for several days, SUP tours.
● Setting up individual spot advertising campaigns (e.g. for summer cards within +15 km radius of the complex, for certain residential complexes (territorially).
✓ Expanded the Instagram account to 20.3k followers;
✓ Exceeded the KPI for direct calls by a factor of 3;
✓ Average reach per month was over 200k users;
✓ Engagement rate increased to 5.6% in Facebook and 3.2% in Instagram;
✓ Regular posting of Instagram Stories (minimum 60 per month).
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