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Tik Tok has been named the "fastest growing social network on the planet" for 2 years in a row. In March 2020 alone, around 100 million videos were posted here. The major video hosting sites have already recognised their new competitor with a huge opportunity and a multi-million subscriber audience.
Tik Tok has bet on algorithm - something that always works better than timeline. We have, however, noticed that new users in Ukraine see more or less the same content. You also in the first hours after registration were offered to watch the Challenges of Nadya Dorofeeva and Oksana Osadcha?
In a day or two or three the algorithm selects the most relevant content on the basis of your user interests. And you want to spend even more time on this social network - it "draws you in":).
The app algorithm understands you very well. And no wonder: the developer ByteDance has been involved in the smart news feed Toutiao for more than 10 years. This has helped keep the user on the Chinese equivalent of Yandex.Zen for around 76 minutes a day. According to some reports, the average length of time a video is viewed per day on Tic Tok is 36 minutes. The clips are mostly 15 seconds long - dancing to famous tracks, cheerleading, jokes and vines. There is a lot of content and our mind runs through it every day. It's just something to think about.
The mechanism is so amazing as well as fair: videos of a new author can gain millions of viewings, and an already well-known Influencer will not gather even ten thousand.
Why Ukrainian brands should come to Tik Tok?
Most of our companies are virtually unrepresented on the platform, which allows them to quickly stand out from their competitors.
The app's Ukrainian audience is quite active, and hashtags in Ukrainian are gaining millions of views.
Given user activity, it is realistic to create content that can attract sales without investing in advertising, as every video published on the platform gets into recommendations.
With the right SEO and content, companies can gradually gain a loyal audience and be remembered as a trendy and progressive brand.
Starting in 2019, it is now possible to run ads on the platform.
To create your first ad campaign in TikTok, go to the TikTok Ads page and click Create an Ad.
TikTok for Business is in beta mode, and the process of setting up ads is not yet as convenient as Facebook and Instagram. After clicking Create an Ad, a questionnaire appears requesting the details you need to start an account. To become an advertiser, you have to wait until a TikTok Ads representative contacts you to set up an advertising account. It may take up to 48 hours to activate your account.
When the "green" light comes on, we proceed to setting up the advertising campaign. The indicators are almost the same as everyone else's:
✅ Campaign target: Traffic, Conversions, App Install;
✅ budget: Daily Budget (daily budget) minimum budget of $20;
or Total Budget (total campaign budget) minimum budget - $500;
✅ duration: the Dayparting option allows you to select specific days of the week or times of the day when the ads will be displayed;
✅ placement locations: TikTok, Vigo Video, BuzzVideo, News Republic, and other sites;
✅ necessary information: relevant URLs, display names, images, and categories;
✅ audience: geography, age, gender, language, interests, devices used, etc;
Here are the 4 formats that the service offers to use for advertising:
Brand Takeover
This is a banner that appears when you sign in to the app. It looks like a static ad, a gif animation or a video for up to 5 seconds.
In-feed Native Video
A pop-up video in your feed. Appears when the user views the content. Implemented in a video format of up to 15 seconds. Similar to Instagram ads that appear between video views.
Standard full-screen banner
Tik-Tok shows your ad as soon as you log into the app.
Hashtag Challenge
One large-scale way to promote. A customer launches a campaign with popular bloggers who motivate their subscribers to make videos with a theme. The challenge goes viral and the brand gets its views.
Native product placement
This is when you look for the right blogger to collaborate with yourself. Tic-Toc's audience response to native or funny ads is mostly positive, so this type of advertising works quite effectively.
Augmented reality (AR)
The ability to promote your own brand through masks, stickers, lenses and other elements of the app.
We can also highlight the audio tracks. After all, thanks to Tik Tok, many songs have "shot up" and received their well-deserved awards.
Enter a corporate account, or choose a person to represent the face of your company, and promote your products or services through it.
Promoting on Tik Tok is no longer just about fanfare, endless feeds of videos and guessing "will I make it to the top?". If you want to get a real benefit from it, it is worth thinking through a strategy, work on content, connect the blogger support, special projects, and learn how to fine-tune your advertising campaigns. And then the effect is sure to be immediate.
Promised bonus from #kiwiteam👇.
It's the video that counts, not the description and hashtags. So #rek and #want to recommend is not a spell to increase views, but a busy place of targeted hashtags.
If your content "didn't catch on" immediately, then post it again after a while. If it's top-notch, the public will notice and appreciate it sooner or later.
A video that is viewed to the end is a plus for its creator. A lot of ticktockers take this into account, and therefore often have: "The end is stupid!", and we watch it - it's interesting, isn't it?)
Looking for someone to help you with your TikTok promotion? Email us at info@kiwiagency.com.ua, call us at +38 (093) 734-00-54 or fill in a short form and we will send you a commercial offer within one business day.