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Such useless content in the feed is often either annoying or completely ignored, because on social networks the brand competes with everything in a row: news posts, gossip about pregnant stars, and even horoscopes. How to stand out from competitors and hook a subscriber? Close it... pain.
What actually attracts the audience?
Remember: readers are not looking for a service or product, but a way to solve their problems. For example, not healthy food, but skin without rashes, not a “cool” language school, but the ability to understand barbs from the Friends series without translation. That is why it is important to check your text for usefulness - to ask yourself: “Is this interesting for me ? How would this help me in my life?
Now let's go through 5 topics that audiences usually like:
1. Money. How to “magnetize” them, save or invest wisely.
For example: How to work 4 hours a day and save up for a penthouse.
2. Knowledge. How to study at home or using the express method.
For example: 5 life hacks to help you be productive when everything is lazy.
3. Relationships. How to build communication with the boss, mother-in-law, and introverts.
For example: Why do girls like bad boys.
4. Health. How to take care of it from a young age and at the same time not limit yourself in anything. For example: What vitamins to drink so that the hair is the envy of Princess Jasmine.
5. Entertainment. How can you entertain yourself while the deadline is still around the corner?
For example, Test "What kind of cutlery are you."
What posts "come" to subscribers?
Subscribers are different. Many people only have enough time to just look at the photo and “like” it. But some people stop their attention from the text. And here it is only up to you whether they read it.
What to do to make the post hooked in earnest? The main rule: each chosen topic must necessarily “extinguish” the specific pain of the reader. If this is not the case, no matter how beautiful the proposals are, they are about nothing. Therefore, in the text, it is impossible to brazenly impose purchase or “carefully inform” someone too much: people are only interested in their life - and the opportunity to make it brighter, better and more interesting. But when your content helps them do that, brand loyalty is guaranteed to increase.
Any post should benefit someone. It is even better if it helps both the author and the public. It will be read and commented on. Save or hide. In the end, you will be remembered. And they will buy from you
What needs to be done to make your text useful?
An important point: you need to understand who you are writing for. That is, to know the portrait of the audience, its fears, and experiences - and for each segment. Forever busy people will be interested to know how to save the pasta if you forgot about it, but it softened. But connoisseurs of culinary delights will definitely like the post about 25 unusual sauces for farfalla.
In order not to miss anything, you first need to create a rubricator that describes your goals, the pains of the target audience, and options for filling the feed with content.
On the importance of facts
The text must be filled with facts. Yes, sometimes it's hard to do. But only facts make the text capacious, understandable, and useful.
Facts can be found in any field - you just need to take a good look and ask 5 leading questions:
✓ Who? / What?
✓ Where?
✓ When?
✓ How?
✓ Why? / Why?
When you write a text, always try to say something new - or talk about your experience. This applies not only to personal posts but also to commercial ones. The audience itself can read an excerpt from Wikipedia, so dry general information is completely useless to people.
By the way, hackneyed descriptions like “unique print” or “hypoallergenic fabric” also do not inspire much confidence - and this is a fact. It's best to be direct about where the fabric came from or how your "unique" print came to be. Clear and transparent facts will attract not just subscribers but loyal customers.
Prompt. If something surprised you, write about it. Surely your subscribers will be surprised. So, the text will interest them - and will be remembered. Remember one more unspoken rule: do not write anything until you are sure that it is worth hearing.
4 basic points that will help you write a truly useful text
1. Avoid introductory words and clericalism
Every year people read less and less, looking through the texts that come across quickly and on the go. Therefore, it is important to create understandable posts that will be perceived instantly. How to "lighten" the texts? Remove stop words that do not carry any semantic load and clichés that have long lost their individuality and only annoy the reader.
2. Structure the text
Your post should not look like a "canvas", otherwise, it will be hard to read. As a result: the eyes get tired → perception deteriorates → interest disappears → the text is abandoned. Help your followers: Add lists, subheads, and relevant emoji to your posts in moderation.
3. Use graphical information
People perceive illustrated data better. Feel free to create infographics to make your text more visual. With the right visual content in the context of the post, you can capture the attention of readers.
4. Give examples
Choose appropriate examples: they help reinforce what has been said. It is thanks to examples that people perceive the theory more easily and can present any (even the most abstract) idea in more detail in their heads.
What should be done with the text before publication?
The reader does not have time to unravel the intricacies of thoughts - he has enough worries of his own. Therefore, the text should be simple and lively. How to achieve such an effect?
Before publishing, the post should be re-read several times. Preferably aloud. And preferably not immediately. A good post for social networks should “lie down” for at least a couple of hours.
After you have rested with the text from each other, go through it several times and evaluate what is written for clarity and logic. Is everything clear and easy to read? Maybe you need to rearrange paragraphs or remove extra emojis?
Why are we talking about all this?
Texts are a powerful means of influencing the reader. But they need to be able to write. Beautiful, bright, smart and clear. Only in this way the reader will first have an interest, then a desire to save the post or share it, and ideally, to purchase a product or service.
Remember: if the information under the post is not convincing, and the reader does not understand the idea and meaning of what is written, he will silently leave your page. Even when the brand is very high quality and very worthy.