For a successful collaboration with bloggers you have to know certain rules. A special etiquette will help establish a common ground with bloggers and brands. The rules listed below will help you avoid breaking the deadline, misunderstandings and other issues occurring in the course of the work.
So let’s begin.
The first thing to do is to examine the blog
Before starting a partnership the manager responsible for a collaboration with bloggers has to examine attentively the content of a blog, its traffic (attendance) and a presence of social networks pages. When sending a letter with a partnership offer indicate the title of a letter, for example, “Partnership offer for Ekaterina / Kosmetichka blog”. Moreover address to the blogger by their name, otherwise it would be an impersonal emailing.
Clear understanding of a blog theme
It’s quite easy to understand the main theme of a blog – all you have to do is to study its content or observe its style and topics of the last 20 posts. It helps to avoid misunderstandings that may occur like, for example, between car brand and culinary blogger.
Always pay a blogger for their job
Bloggers often mark as a spam partnership offers for free as well as for a very low price. Professional foreign bloggers put on a black list without a second thought all the letters containing the word «kickstarter». Any job has to be rewarded especially if the blog has a big, worked out for years traffic.
Provide the blogger with all the necessary information
At first the brand representative can send the blogger only the main information about the company operations (which in turn will help a blogger to understand the direction of a future collaboration). However after the agreement has been established the blogger has to know enough to ensure their effective performance.
Make a contract
No one wants to be left unrewarded for their job. A contract is quite important for both company and a blogger. The way the contract is to be formed is considered by both sides. The contract in the written form will help the sides avoid lots of misunderstandings. For this purpose it is recommended to send all the essential questions via e-mail first.
Make your deadlines clear
Knowing the publication date of a post blogger makes their best to finish the task on time. Even when a publication depends on an advertising campaign or a time of a year blogger has to be informed beforehand.
Inform a blogger about your actions
The company representative has to inform a blogger about any money transmissions, packages, changes in deadlines and other procedures that can somehow influence the collaboration.
If the company changes the working conditions
If the company changes the working conditions established earlier it is important to inform the blogger about that beforehand. If you couldn’t have a chance to inform the blogger you should call them, explain the situation and give them further instructions.
Perks for the bloggers
Beside the salary bloggers have to be encouraged in additional ways. It is a well-known fact that there are not that many professional bloggers. Their job which involves skilful writing of interesting texts, creating or searching for images, attracting the readers is very energy-consuming. Some perks like reward or a company product as a gift can improve the result of a blogger’s work. It’s important to have your work appreciated.
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