.
Promotion period: September 2018 to January 2019
Platforms:
Website: mamamia.ua
Facebook: mamamia
Instagram: mamamia_ua
Facebook followers: 19 300
Instagram subscribers: 4 963
✓ Attracting new clients to the delivery section and the restaurant.
✓ Increase audience loyalty.
✓ Increase brand awareness.
✓ "Personalising" the brand by communicating directly with consumers on social media.
✓ Traffic to the website.
✓ Increase consumer awareness of the brand.
✓ Increase the number of loyal and active subscribers to Mamamia communities.
✓ Inform consumers about offers/promotions/discounts and other brand activities.
✓ Establishing an effective dialogue with consumers (potential, new and regular).
✓ Dealing with negativity in order to convince the user in favour of the brand.
✓ Communicating the strengths of the brand to the consumer.
✓ Increasing the number of customers to the restaurant.
● Quality and live photos. Use of video content and gif animations.
● Informative, informative and entertaining posts.
● Short, useful texts with call-to-action and links.
● Competent targeting.
● Creation of stories, using trending tips-questions, questions, video stories, etc.
✓ Unique craft content.
✓ Increased delivery requests.
✓ Increased customer loyalty.
✓ Reach over 300,000 target audience per month
✓ Instagram engagement (ER) = 7.8%
✓ Facebook engagement (ER) = 2.7%
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