.
Promotion period: from June 2015 to today.
Main messages:
✓«Zolota Forel» – everything about what you were dreaming about for your best holiday!
✓ From caviar to fish
Platforms:
Facebook: https://www.facebook.com/zolotaforel
Subscribers: 43 270
Instagram: https://www.instagram.com/zolota_forel/
Subscribers: 7790
Goals:
✓ Increase brand awareness and create positive associations with it.
✓ Expand the audience and increase the level of trust of regular and potential customers.
✓ Create a convenient platform for communication with clients.
Tasks:
✓ Develop quality content.
✓ Launch targeted ads to increase page reach.
✓ It is interesting to talk about the services of the complex, their advantages, and benefits accessibly.
✓ Announce important events, promotions, contests, special offers.
✓ Position the complex as a place where there is everything you need for a good rest: beautiful nature + service + entertainment + wellness treatments; as a unique place where you can see how trout are grown, in what conditions they live, go fishing and then enjoy the taste of the caught fish.
Implementation:
From 2015 to 2021
● Graphic design of the page in corporate style on Facebook. Primary colors: blue, white, gold.
● Engaging, informative, fun posts. Live, photo, video, and GIF content.
● Creative, concise and easy posting style.
● Launch targeted (retargeting) advertising campaigns.
From 2021:
Visual:
Texts:
Targeting
Contests
Result:
✓ Increasing sales growth: the restaurant and hotel of the complex are always full of reservations, regardless of the season.
✓ Reach per month
Facebook – 85 626
Instagram – 38 683
✓ Engagement (ER)
Facebook = 12%
Instagram = 3%
instagram grid example:
2015–2020
2021-2022
Stories example:
Find more cases here