Project duration: from June 2015 to the present day.
Key message: “Zolota Forel” – everything for the best vacation!
Followers: 30 500
✓ Brand recognition building and creation of a positive image.
✓ Expansion of audience and strengthening of the regular and potential customers’ trust.
✓ Creation of a user-friendly platform for communication with customers.
✓ Development of quality content.
✓ Engaging and easy-to-understand information about services, their benefits and use.
✓ Important events, sales, competitions, special offers announcement.
✓ To present the resort as a place that has everything for proper rest: beautiful nature + service + entertainment + health treatments.
● Brand page graphic design on Facebook. Main colors: blue, white, gold.
● Engaging, informative, fan-made posts. Entertaining photos, videos, and gifs.
● Creative, concise and easy-to-read posts.
● Launch of targeting (geotargeting) advertising campaigns.
✓ Increase in sales: restaurant and hotel are always fully booked regardless of a season.
✓ Reach in one month – 85 626
✓ Engagement (ER) = 12%
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