Project duration: from September to December 2017
Key message: Want sushi? Hurry to “Sushiya”!
Followers: 30 000
✓ Attraction of new customers and retention of the old ones.
✓ Increase in number of orders.
✓ Building of a platform for communication with customers.
✓ Strengthening of customer’s loyalty.
✓ Focus on unique and engaging content.
✓ Drive new customers to the restaurant.
✓ Create posts linked to the “Delivery” section of the main website.
● Brand pages visualization. Main colors: green and orange.
● Quality and colorful photos of meals. Usage of videos and gif animations.
● Informative, food-related and entertaining posts.
● Short practical texts with call-to-actions and a link to “Delivery” section.
● Expert targeting of online orders.
● Usage of “Carousel” format for menu items both in campaigns and posts.
✓ Unique and absorbing content.
✓ Uniform style of posts.
✓ Direct website conversions.
✓ Increase in customers’ loyalty
✓ Reach in one month – 92 500
✓ Engagement (ЕР) = 4,2%
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