No matter how relevant your content is from the SMM point of view – there is no way of making an effective post on social media without a beautiful and attractive image.
For this reason it is an essential condition in SMM for an author of a post and a designer to cooperate.
TEXT + DESIGN – these two key factors complete each other perfectly. Though a post with a strong accent on a visual component may “function” (promote) on its own, a text with no visual design or image will be lost not getting attention in the newsfeed and forever falling into oblivion.
80% of people on the planet are visual thinkers.
The easiest way for them to perceive information is through image.
To compare, people are able to memorize only 10% of the information that is heard and 20% of that that is read.
After such a statistics it goes without saying that the visual component of your post has to be bright, memorable and full of meaningful emphases which would leave a long-lasting impression in the minds of your potential clients.
Everyone knows that content visualisation helps users to notice details faster and clearer along with easier remembering of big amounts of information.
And of course, any kind of visualisation much more actively influences the emotions of your audience.
Thanks to a good visual design a brand can win its target audience faster, become an obvious client’s choice and also build long-lasting client relationships.
That is exactly why infographics is so popular.
We still love looking at interesting pictures with simple images and numbers.
And as we live in the age overloaded with information we have to do a lot at a fast pace.
So why reading huge texts when a vibrant image can convey the information in a more comprehensible way?
Do you have any questions? Leave them below!