However, in order to properly and successfully promote your Facebook page, you should know these facts:
1. The price for an advertisement depends heavily on the overall ad traffic
The more advertisements aimed at the same audience, the higher the price for their display or clicks. It explains why the advertisements are the most expensive on Black Fridays or before holidays.
2. Adjust targeting to the different devices
Advertisement settings allow you to select devices on which Facebook will display advertisements and fit them properly. This also can help to better predict user’s reaction to an advertisement.
3. Use less text on banners
Too much text on a banner affects advertisement’s efficiency and increases its cost. So much so that Facebook breaks down the banners into ok, low, medium, and high depending on the text density.
4. Change your advertisements regularly
If not doing so and just showing advertisements with similar content and visuals, it will lead to the user’s being annoyed with the ad. Even minor changes in campaign can help you to avoid such reactions.
5. Use data from advertisement statistics
The statistics containing information about conversion can become an excellent source of data to study your target audience in detail. With its help you will be able to understand clearly where your users reside, what they do, and what they like.
6. Target the advertisements toward similar users
Based on gathered data, Facebook can show your advertisements to users who resemble your target audience. It will help boost your brand recognition and increase reach.
7. Don’t expect much response to a video ad
Users find videos entertaining and most often respond to them with likes and comments. However, this kind of content doesn’t bring much traffic. For this reason, we recommend you to use video advertisements for the sake of branding.
8. Rates will constantly change
Rates change along with the market. The same strategy will bring you different results through time. The fact that your campaign worked today doesn’t guarantee that it’ll work tomorrow. That’s why you should always keep track of rates and make changes if needed.
Keep in mind these facts, follow trends and adapt your marketing strategy to your product. In this case the results of Facebook page promotion won’t be long in coming.