- The quantity of advertisers will rise
As of today, about 50 million pages for small businesses are registered on Facebook, and about 3 million businesses are actively using advertising.
Thanks to the excellent results that SMM brings, the amount of brands on social media will grow irrevocably.
- Marketing research will become simpler
Facebook announced the forthcoming new metrics, reports, and tools for measuring the efficiency of new advertising campaigns. This will help the enterprisers to invest money into the growth of the business accounts more willingly.
- Mobile segment will grow
More and more people are using mobile phones to access the Internet.
This year, 84% of the Facebook advertising profit has been made up of only mobile advertising. And with the appearance of new formats, like Messenger Day, “carousel”, and open air, the quantity of mobile users will continue to grow.
- Facebook will be used as a search engine
The storages of information inside this social network grow dynamically, which is why Facebook will continue to improve its tracking and processing mechanisms.
- New advertising formats will appear
Since Facebook is striving to promote company sales, in order to facilitate the seller-buyer relationship, the new advertising formats will come out.
- Chatbots will perform a wider range of tasks
Today they account for around 30 000. Chatbots can give an information support, place an order, make a purchase, call a cab, etc.
- Interaction between seller and buyer will get simpler
The Marketplace service that allows the sellers to publish their products on Facebook just in a few clicks will grow bigger in the near future.
You can tell for sure that a lot of interesting changes are happening in the world of social media, let alone Facebook.
As SMM specialists, we are happy that Facebook, efficient as it is, is improving its functionality and makes its usage much easier.