Menu

SMM strategy

Kiwi Agency offers complete online promotion solutions, including developing your communication SMM strategy and increasing your brand presence through targeted advertising campaigns.

SMM-agency Kiwi agency develops and implements communication strategies for a brand’s presence on social media.

Experience shows it is not enough to make a post and run the ads to promote a brand on the net. It is a systematic and valid approach that makes it successful.

Imagine that you and your team are sailing on a big ship. You know what your final location is, but you are not sure how much time it will take to get there. To top it all, you have no clue what direction to go and there is no accurate compass. Isn’t it nice?

In such circumstances, it is most likely that a ship won’t reach its destination and even if it does, a lot of resources will be exhausted.

A well-designed SMM strategy will serve you as a map to navigate you towards the realisation of your business goals.

You won’t go far without a specific understanding who your target audience is and how you are going to reach out to them.

We can help you with that!

Before launching any project on social media, we profoundly analyse targeted audience (TA), its interests, the best ways of communication and select the most relevant marketing tools.

Teamwork, experience, familiarity with users’ preferences and use of trending tools for realisation of creative ideas - these are strengths of #kiwiteam.

What does an SMM-promotion strategy include?

  • Defining SMM objectives and planning how to address them
  • Brand’s audit
  • A thorough analysis of competitors in the industry
  • Research on the targeted audience, creating a consumer's profile and studying his behavioural patterns on social media
  • Content strategy. Making a rubricator, taking into account different segments of TA.
  • Finding your ‘tone of voice’
  • Presenting samples of publications and visual design for social pages
  • Promotion: contests, special projects, KOL, targeted advertising.
  • Media plan
  • Key Performance Indicator (KPI)

On average, elaboration of a strategy takes from 6 to 14 days, depending on the scope of the tasks and the number of promotion platforms. We can also prepare a presentation in the language of your choice - Ukrainian, Russian or English.

It is worth mentioning that every social media has its own specificities: different target audiences ( by age, interests etc.), purposes of platform usage, content delivery and its promotion. For this reason, an Instagram promotion plan will vary from a Facebook digital strategy.

If you want to arrange a complex promotion strategy on social media, you can call us to +38 (093) 734-00-54, send a message to info@kiwiagency.com.ua or fulfil a brief and our manager will get in contact with you within office hours.

You can see more of our previous cases here.

Besides, Kiwi agency provides other SMM-promotion services.

Read more insights on SMM-promotion in our blog!