Promotion period: September 2020 to date.
Platforms:
Facebook subscribers: 31.2K
Instagram followers: 4.5K
Targets:
✅ To increase loyalty to the domestic brand;
✅ to differentiate the Farmak brand from its competitors;
✅ maintain offline activities in social networks;
✅ broadcast knowledge about healthy lifestyles from experts;
✅ create a community of like-minded people.
Objectives:
✅ developing an SMM strategy;
✅ creating visual content in the brand colors (to help audiences on social media identify the product on shop shelves);
✅ launching targeted advertising (the main goals are engagement and reach);
✅ running contests and activations among users for high levels of engagement;
✅ supporting offline brand activities.
Implementation:
● Developed a visual style for the profile: redesigned posts, stories, and highlighters
● We created a photoshoot
● Conducted a photoshoot to diversify the feed with Kraft photo content
● We publish informative as well as entertaining Stories regularly
● We launch targeting advertising for segmented audiences
● Updated the rubric after re-analyzing the target audience.
A rubric for the Instagram page:
● Infographics
Posting up-to-date company statistics in chart format.
● Professional perspective
Telling from a professional point of view how different factors/situations affect people and their health.
● Learning posts.
Showing the facts of daily life from a different perspective.
● Contests/Interactives
Conducting various surveys on medicine, health, company work (true/false, yes/no, etc.)
● Up-to-date company news
Sharing company life, updates, and plans, showcasing production and the team.
● Product posts
Straightforwardly describing the product - without involving direct sales.
● Infortrend
We talk about current pharmaceutical-related events and days as well as the level of involvement of the Farmak team.
The result:
✅ implemented the developed SMM strategy in social networks;
✅ qualitatively improved the overall appearance of the profile thanks to an updated visual concept;
✅ increased the number of subscribers to 31.2K on Facebook and 4.5K on Instagram;
✅ achieved an average monthly reach of 500,000 users on Facebook and 100,000 on Instagram;
✅ get a high level of audience engagement on the pages.
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