.
Project duration: from March to November 2017
Key message: “Furgoneta” is quality, speed and service.
Platforms:
Facebook: /furgoneta.official/
Instagram: furgoneta.kiev
Goals:
✓ Brand recognition building.
✓ Attraction of new customers, loyalty and retention of the regulars.
✓ Creation of a user-friendly platform for communication with customers.
Objectives:
✓ Up-to-date information delivery: special offers, events, and new openings announcement.
✓ Communication with followers, quick response to questions.
✓ Creation of unique and quality content.
Implementation:
● Brand pages visualization: stylish and minimalistic. Main colors: greyish white and orange.
● Targeted content: development of sections, maximum of lively photos, gif animations and videos.
● Short, concise and fan-made posts.
● Live streams and Stories of important events. Usage of geodata and topical hashtags.
● Partnership with opinion leaders, bloggers/foodbloggers.
Results:
✓ Increase in followers.
✓ A direct hit into the heart of TA thanks to a large amount of fan-made content.
✓ Increased dialogue with followers through competition activations, engaging quizzes etc.
✓ Traffic diversion from social media to the website.
✓ Increase in number and frequency of bills.
✓ Organic reach in one month – 30 000.
✓ Engagement (ER) = 6,5%
Find more cases here
This article is now available just in Russian. Wait for English version!
To order an internet promotion services package or if you have any questions please, call us or contact us here.