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Financial and insurance industry in SMM: strategies for promotion

Kiwi Agency has rich experience in various fields, including finance. This is a special industry with its own challenges, but we have four successful cases. Today we talk about the approach to strategies for banks and insurance companies.

Working in SMM means being an expert in many sectors. Over 10 years, we have had clients from radically different worlds, including insurance companies like «Express Insurance» and UNIVERSALNA, as well as banks like ComInBank and Alliance. And we are ready to talk about the aspects that need attention when working with the finance and insurance industry. 

People love numbers.

Base all your content on this: payment reports, reimbursements, posts about deposits, and special conditions for new users.

More specifics, more benefits for clients, so that the audience remains loyal and wants to engage with you. For example, posts we've developed within each of our strategies.

 fin smm

Friendly advice without preaching

Be the familiar one who knows about finances and insurance. Sell your services through specific situations. 

For the insurance company UNIVERSALNA, we've created two options to implement this idea: fin smm2And, of course, talk about financial literacy and how to act in specific situations:

  • in another country with medical insurance;
  • during a traffic accident;
  • if scammers withdraw money from your card.

There's never too much moderation.

Your audience should trust you: with their money, health insurance, and even their lives. Stay connected 24/7 (within your working hours), respond to every comment and message.

Your responses should be qualified so that the client understands:

  • there's someone to turn to;
  • they won't be knocking on closed doors.

For ComInBank, we've formulated several rules that you should also know:

fin smm3

Your logo and brand should be recognizable

Fill the page with crafted content, and to avoid photos looking like stock images, add the logo to the models' attire, stationery. At the very least, use your corporate color scheme.

Your identity should stand out, so organize thematic contests: give away useful trinkets and merch. 

Humor

Yes, you're a very serious institution, but let's break the barrier of formal-business style. Everyone wants to be like monobank, so go ahead and try, because mono is always a lot of fun.

Create an image of a friendly bank or insurance company for the audience, as we did for UNIVERSALNA:

 fin smm1

And the most important key to success is to delegate your social networks to us. Because we, at Kiwi Agency, know how to create an effective strategy and implement it. Everyone wins: your company, clients, and our professional team!

Don't hesitate — fill out the brief so your brand shines in SMM: