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How to improve content personalization? The role of AI in SMM

Currently, more and more marketing campaigns are oriented towards personalization. What does this give? It allows you to increase the effectiveness of promotion and attract the target audience.

Also, when working with your target audience, we recommend taking into account:

  • Interests
  • Preferences
  • Their behavior on social media and offline.

 

To do this, you can use customer data and user information they provide on social media.

 

Below are some ways to use personalization to improve the effectiveness of social media promotion:

Creating personalized content.

Based on the interests and preferences of your target audience, create content that will be most appealing to them.

1

Enhancing audience engagement.

Personalization allows you to more effectively engage with your audience. For example, respond to comments and messages using their name, ask questions that will be interesting to your followers.

2

Targeted advertising.

Use information about your customers to set up more effective advertising. For example, an SMM agency can set up targeted advertising based on the interests and preferences of your customers.

3

But what role does AI play in all of this?

In a previous article, we talked about what AI is. Artificial intelligence (AI) plays an important role in SMM promotion. It can be used for:

  • Analyzing large volumes of data;
  • Generating content ideas that take into account the preferences of your target audience;
  • Writing sample publications;
  • Selecting keywords that will match your requirements.

 

Agree, this significantly saves the marketing department's time. Yes, AI will not be able to fully replace creative specialists, but it can help create a foundation for future projects.

One of the main advantages of personalization in marketing is the ability to more accurately identify the needs and interests of the target audience. With AI, you can:

  1. Collect and analyze data on user habits and preferences.
  2. Identify trends and behavioral patterns.

All of this allows you to create content and campaigns that are most suitable for each individual user. In addition, AI allows you to automate the processes of audience segmentation and personalized messaging, saving time and reducing costs. 

In conclusion, we can say that artificial intelligence provides limitless opportunities for both clients and marketing agencies to achieve their highest business goals. 

And if you are looking for reliable partners who provide quality SMM services, you can confidently turn to us at Kiwi Agency. We are open to new ideas and proposals!