.
The key principles of the brand are:
📌 to produce juices without concentrate;
📌 keep the maximum amount of nutrients and vitamins;
📌 do not add preservatives, colourants and other harmful additives to the products.
The core product is natural direct-pressed pomegranate juice from Azerbaijan.
Main message: "For a long life. From the heart..."❤
Platforms:
Facebook: /GranteJuice/
Subscribers: 9,478
Instagram: @grantejuiceofficial
Followers: 1 020
Countries:
Azerbaijan and Russia
Aims:
✓ To increase brand awareness (BA) and attract new consumers. Grante is the No.1 pomegranate juice;
✓ Maintain and increase the loyalty of the existing audience through digital channels;
✓ Boosting traffic to the website;
✓ Positioning the brand as modern and technological in communicating with the customer;
✓ Creating a brand image in social networks and establishing contact with the consumer in order to obtain feedback;
✓ Justify the price of the product and how it differs from others.
✓ Develop a unique content style;
✓ Actively promote the brand on social media, setting up high-quality targeting advertising on Facebook to targeted audiences;
✓ Creating lively and vibrant content to increase engagement of existing followers;
✓ Allocating advertising budget to increase brand awareness, attract new followers and increase engagement levels on the page (reach, engagement, traffic);
✓ Support and moderation (answering questions).
✓ Attracting new target audience.
Implementation:
✓ Generating a positive association
Creation of a positive brand image (healthy, qualitative and 100% natural products);
✓ Attracting a new target audience;
✓ Increase the loyalty of existing customers;
✓ Increased brand awareness;
✓ Increased sales in the B2B segment;
✓ Increased awareness and sales in the B2C segment;
✓ Increased website traffic.
✓ Coverage per month - 235,607
✓ Engagement (EP) = 2%
See more cases from #kiwiteam here