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SMM case Volvo Ukraine

Volvo is not just a car brand, it is a symbol of safety, reliability, and modern technology on the road. These vehicles become an essential part of everyday life, assisting in travel and unlocking new possibilities. Volvo is always one step ahead, implementing innovative solutions and caring for the environment to remain a leader.

Promotion Period:

January 2024 — Present.

Platforms:

Facebook: Volvo Car Ukraine

Followers: 38K.

Instagram: Volvocars.ukraine

Followers: 25K.

Objectives:

  • Increase audience engagement with content.
  • Grow the number of followers.
  • Inform the audience about key company news.

 

Tasks:

  • Develop an effective SMM strategy.
  • Engage in user communication (handling negative feedback, responding promptly to comments and direct messages).
  • Create visually appealing and compelling text content that highlights the advantages and values of Volvo cars and accessories.
  • Motivate followers to generate user-generated content (UGC).
  • Provide consultation and recommendations for advertising campaigns based on strategic goals.
  • Maintain a regular and active posting schedule.

 

 

Visual Grid Before Collaboration:

volvo posts1

Current Visual Grid:

 volvo 1

 

Implementation:

We create content that reflects Volvo’s brand values.

By focusing on key content themes, we build a loyal brand community.

We develop recommendations for social media advertising campaigns based on objectives.

We share information about events, offline activities, and social initiatives that the company participates in.

We run useful and entertaining sections that appeal to the target audience. Through engaging content and continuous interaction with followers, we achieve our goals.

We have developed a content plan for posts and stories, ensuring ongoing user engagement.

 volvo posts2

Results:

Successfully implemented the developed SMM strategy.

Increased the number of followers.

Improved audience engagement.

Encouraged Volvo owners to create UGC — now the brand is mentioned in stories almost daily.

 

volvo st1