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Smm Case for Retroville Shopping Mall

Retroville Shopping Mall is a special shopping center in Kiev that brings people together. It's where childhood dreams come true, romantic encounters take place, business lunches are held, and numerous important events and entertainment happen.

Promotion Period:

July 2023 — present.

Platforms:

Facebook Subscribers: 60K

Instagram Subscribers: 20,5K

Telegram bot @RETROVILLEbot

Objectives:

  • Increase organic reach and engagement with posts.
  • Raise awareness of the shopping center in Kiev.
  • Attract new target subscribers to social media pages.
  • Make the page "come alive" with crafty content and Reels format.
  • Add trendy content using creative design layouts.
  • Expand promotional tools: targeting, contests with various mechanics, influencers, and content creators.

Tasks:

  • Development of SMM strategy.
  • Creation of visual and textual content.
  • Launch of targeted advertising (main goals: attraction and coverage).
  • Communication with users on the shopping center's pages.
  • Launching giveaways and contests.
  • Collaboration with thought leaders.

Implementation:

  1. Developed a unified visual profile style: updated post design, stories, and highlights.
  2. Conduct monthly video shoots for Reels to diversify the feed with aesthetic, creative, and crafty video content.
  3. Launch ads targeting segmented audiences to increase coverage and engagement.
  4. Maintain regular sections: TRC Guide, Retroville Recommends, TRC Life, RetroFan, and others relevant to the target audience.
  5. Inform the audience about various events, news, and promotions at TRC Retroville.


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Collaboration with Stylist Hellena Rover

We successfully launched the special project "A Day with a Stylist at Retroville Mall" together with media stylist Hellena Rover. A contest was held among mall visitors, and three winners were selected to receive personalized styling sessions. Hellena curated outfits for them from partner stores.

The project generated significant engagement:

The audience actively commented and shared their opinions on the looks.

The transformation videos became some of the top-performing content in August-September in terms of reach and engagement.

Following this success, we are already working on a new special project that will include not only outfit transformations but also makeup and hairstyling.

 

Results:

  • Implemented the developed SMM strategy on social networks.
  • Improved the overall profile appearance with crafty content.
  • We are tagged in stories and posts an average of 8-10 times per day.
  • During the collaboration, we reached nearly 500K users.
  • Our organic Reels videos consistently receive over 20,000 views.