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Case Study: SMM for MD Bespoke Solutions

Client Overview: MD Bespoke Solutions is a professional fire safety and electrical engineering company based in London. They specialize in electrical rewiring and fire safety services. The company approached Kiwi Agency to help them develop a social media marketing strategy that would increase their brand awareness, create a positive image, and generate leads.

 

Platforms: Facebook, Instagram, LinkedIn

https://www.facebook.com/MdBespokeSolutions

https://www.linkedin.com/company/md-bespoke-solutions

https://www.instagram.com/mdbespokesolutions

 

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Goals and Objectives:

Kiwi Agency's social media marketing (SMM) strategy for MD Bespoke Solutions focused on achieving the following goals:

  • Increasing brand awareness
  • Building a positive image and maintaining trust
  • Generating leads through social networks

 

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Tasks and Strategy:

Kiwi Agency developed a comprehensive SMM strategy for MD Bespoke Solutions that included the following tasks:

1.Goals of Promotion: The agency identified the key goals of promotion, which included increasing brand awareness, creating a positive image, and generating leads.

 

2.Tasks for SMM: To achieve these goals, Kiwi Agency developed a content concept to create a brand image, increase reach, launch targeted advertising campaigns, and form potential lead lists.

 

3.Analysis of Competitors: The agency conducted a thorough analysis of competitors to understand the market landscape and identify opportunities for differentiation.

 

4.Portrait of the Target Audience: Kiwi Agency developed a clear picture of the target audience to tailor the SMM strategy to their needs and preferences.

 

5.Tone of Voice and Rubrics: The agency developed a tone of voice (TOV) and rubrics to ensure consistent messaging across all social media channels.

 

6.Visual Concept and Templates for Stories: Kiwi Agency developed a visual concept and templates for stories to ensure consistent branding and messaging.

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7.Advertising Campaigns on Facebook:

The agency launched targeted advertising campaigns on Facebook to increase brand awareness and generate leads.

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8.Social Selling on LinkedIn: Kiwi Agency created a lead list with all potential client companies and worked with decision-makers in these companies to generate leads through social selling on LinkedIn.

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9.Scripts for Leads: The agency developed scripts for leads to ensure consistent messaging and effective communication with potential clients.

 

Realization:

Kiwi Agency implemented the SMM strategy by using corporate colors, renderings, and fonts in photo content. We detailed content plans and developed separate content for personal brands. The agency also searched and collected leads for communication.

 

Results:

  • The implementation of the SMM strategy led to several positive outcomes for MD Bespoke Solutions, including:
  • Implementation of the personal account strategy on LinkedIn
  • Collection of a sufficient number of leads for sending messages
  • Creation of content that meets client requirements