European SPA is an elite massage and spa center in Dubai, located within a five-star hotel, which caters to wealthy and high-status guests. Luxury is reflected not only in the interior and atmosphere but also in the center's communication style on social networks.
1 Increase engagement on the page and improve organic performance.
2 Increase the number of direct mail requests.
3 Increase recognition among the target audience.
1 Develop a recognizable visual style.
2 Develop a content strategy.
3 Develop moderation rules for working with current and new clients.
4 Maintain Instagram and Facebook pages and develop a communication strategy.
When developing the SMM strategy, we:
1 Conducted a detailed analysis of competitors and created detailed portraits of the target audience.
2 Developed a communication strategy, from archetypes to examples of publications.
3 Developed a visual concept using the grid, posts, and stories as examples.
Implementation:
Kiwi Agency currently implements the SMM strategy through regular postings on all platforms and building a recognizable visual style through high-quality design layouts and reels.
In addition, targeted advertising campaigns are regularly launched on the page to reach and attract a new audience.
The implementation of the strategy helped achieve the following results:
1 The brand page clearly stands out among competitors and is remembered by the target audience due to interesting publications and a distinctive visual style.
2 The reach and interactions on the page significantly increased, especially on video posts.
3 Postings on the page are regular, and the content meets the client's request.
4 The number of direct mail requests increased by 25%.