The main goal of the cooperation is to unload the agency's in-house specialists, take over SMM promotion of the company on all platforms and develop Linkedin strategies for personal brands of top managers.
Promotion period: from July 2022 to December 2022.
Platforms: Facebook, Twitter, LinkedIn
✓ Increasing brand recognition;
✓ Expansion of target coverage;
✓ Help from the HR department (employer brand);
✓ Support and increase the loyalty of the target audience.
✓ Creation of content specialized in the field of Amazon;
✓ Activity among the Amazon community and potential partners (adding to friends, communication);
✓Generation of leads.
○ Writing understandable, and acceptable for our CA, texts about services, Amazon news, and company life (marketing agencies, top managers of agencies/brands);
○ Creation of visual content in the style of an agency;
○ Detailed description of the agency's advantages;
○ Case lighting.
○ Development of a strategy for personal accounts on Linkedin;
○ Development of unique texts for each of the top managers in their fields of activity and the style of each of them;
○ Social selling (sales of company services via LinkedIn)
○ Collecting leads, writing scripts, and communicating with potential clients and partners.
● Use of corporate colors, renderings, and fonts in photo content;
● Creation of content plans with detailed headings;
● Development of separate content for Twitter;
● Communicating with each of the top managers separately to analyze, characterize and understand the tone of communication;
● Search and collection of leads for communication;
● Gathering information for situations on Amazon, quick response to trends in this area
✓ The strategy of personal accounts on Linkedin was implemented;
✓ Collected a sufficient number of leads for sending messages;
✓ Created content that meets the client's request;
✓ Increased engagement on brand accounts.