Stability is the Key to Success: IAB Ukraine Presents the Ranking of the Best Digital Agencies for 2023

This year, we once again secured:

• 8th place in the «SMM» category
• 7th place in the «Content» category

Despite all the turbulence experienced by businesses and colleagues, we managed to maintain last year's results. We solidified our positions and know which direction to move in next. 

Why is this ranking so important for every agency contributing to the development of the Ukrainian digital market? 

The Interactive Advertising Bureau Ukraine (IAB) has been evaluating digital agencies in Ukraine since 2014. It's an annual review that includes key players in the digital services market.

The IAB Ukraine Digital Agency Ratings consist of eight categories:

• Media
• Performance
• Content
• Influencer Marketing
• SMM (Social Media Marketing)
• Data and Analytics
• Intellectual Services
• Digital Development

Each category is evaluated based on six criteria: personnel, turnover, financial stability, client recommendations, participation in festivals and competitions, and market reputation. However, each of these categories has its own weight, which is determined by the voting of committee members. 

In particular, the expertise of agencies in the SMM category is evaluated based on the following aspects:

• Expertise across various social media platforms, such as Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter, Pinterest, and others.
• Expertise in various market segments, such as beauty and skincare, beverages, e-commerce, finance, fitness and health, restaurants, retail, and others.
• The number of brands currently partnered with the agency.
• The number of countries where the agency's clients are located.
• The duration of cooperation between the agency and the client.

 

This ranking helps clients choose the best agency for specific tasks and projects. That's one of the reasons why we take pride in Kiwi Agency being in the top 10 best SMM agencies in Ukraine for the second year in a row.

It's particularly significant that this ranking is conducted by the international organization IAB, which is an authority in the field of digital advertising and marketing. 

That's why we're pleased with this year's results and every new achievement. Looking ahead, we already have plans to climb higher and make it into the top five.

Our experience, skills, and ideas will contribute to the success of your business in this vast and ever-changing digital world. 

Onward to new heights! 🥝