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SMM Case DID GLOBAL

DID Global is an international telecommunications company specializing in VoIP and DID services for businesses and individuals. It is a reliable partner that considers its clients' profits as its own. And how do we introduce the world to the brand? We tell its story.

Main Goals of the Collaboration:

Develop a strategy that reflects the company's character.

Implement new communication tools that evoke emotions in the audience.

Establish a consistent style and create content that resonates with the audience and increases engagement rates.

 

Promotion Period: July 2024 – present.

Platforms: Instagram, LinkedIn.

Objectives:

1. Increasing Brand Awareness

Launching ad campaigns with the «Reach» objective on Instagram.

Establishing a recognizable and distinctive visual style.

Using relevant hashtags for the target audience on LinkedIn.

2. Boosting Audience Engagement

Diversifying content categories and identifying the most successful ones for the audience.

Introducing expert content and team-related posts, which have proven to be the most effective.

Creating an engaging and visually appealing style.

Highlighting case studies and company benefits.

3. Growing the Number of Followers

Launching ad campaigns with the «Traffic to Account» objective on Instagram.

Organizing giveaways with valuable prizes for the target audience (optional).

Creating fun and situational content that encourages sharing.

4. Lead Generation in Latin America

Developing ad campaigns with the «Lead Generation» and «Traffic» objectives.

Including CTA in the copy, encouraging users to message in Direct for consultation.

Designing content categories that address audience questions, concerns, and barriers.

Implementation:

We created a visual concept based on modern design trends, tailored to the preferences and needs of the target audience.

The content includes a mix of various formats: graphic designs, stock and real-life photography, and illustrations. The illustrations align with the brand's style, making it stand out from competitors and highlighting its unique features.

The page strictly follows the brand book and maintains a cohesive visual identity in terms of colors, fonts, and graphic elements.

Results:

✔️ Successfully implemented the SMM strategy across Instagram and LinkedIn.

✔️ Created and delivered unique and engaging content that differentiates the brand from competitors.

✔️ Enhanced the visual identity of the social media pages, ensuring they align with the brand's goals and maintain a unified aesthetic.