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SMM case study of the Charitable Foundation "Dobro"

The Dobro Charitable Foundation was established in May 2022 with the noble purpose of helping children in frontline areas and de-occupied territories, the military, people with disabilities, and citizens who have suffered from occupiers or had to leave their homes for safety.

The foundation has no place for politics, wastefulness, or empty words, because everything the team does comes from the heart.

Our Kiwi team, inspired by the foundation's activities, decided to contribute to spreading goodness by taking the initiative to promote the foundation on social media.

 

Promotion period: December 2022 to present.

 

Platforms:

Facebook: @BOBFDOBRO

Followers: 2718

Instagram: @bo_bf_dobro 

Followers: 9012

 

Objectives:

✓ Increase the foundation's awareness and reach;

✓ Increase audience loyalty;

✓ Creation of unique content and prompt publication of situational content;

✓ Establishing direct communication with the audience and partners.

 

Tasks:

  • Writing simple, understandable texts and creating public reports of the foundation;
  • Creating unique visual content;
  • Conducting special projects to attract new audiences;
  • Setting up processes to handle all requests from subscribers.

 

Implementation:

● Use of branded colors, renders, and fonts in photo content;

● Introduction of permanent, relevant headings;

● Creating highlights for page navigation and easy access to necessary information;

● Creating Stories in the same style as publications;

● Preparation and promotion of social projects.

 

Results:

✓ Attracted more than 2,500 new subscribers to the Instagram account;

✓ Launched a charity initiative that received more than 100k organic reach. Thanks to it, we managed to help 402 families receive gifts for the New Year holidays from secret Santas;

✓ Updated the page's visuals and made it easier to navigate.