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Budget Supermarket: SMM Case for EKO MARKET

EKO MARKET is a nationwide supermarket chain that offers not only standard products but also its own brand, a bakery, a culinary section, and an EKO Café. Most importantly, everything is available at affordable and competitive prices. The chain is continuously evolving and implementing various marketing promotions that resonate with their customers.

Promotion Period: March 2024 – present

Platforms:

Facebook: 40.7K followers

Instagram: 13.8K followers

Telegram: 975 followers

Tasks:

  • Develop an SMM strategy.
  • Increase brand awareness.
  • Grow the number of followers.
  • Enhance engagement.
  • Create various Reels to boost reach.
  • Produce useful, viral, and crafted content.
  • Set up advertising campaigns aligned with the strategy.
  • Communicate with followers.
  • Organize contests to attract the audience.

Visual Concept:

  • Developed a new visual style for the profile.
  • Created diverse promotional designs for special offers to maintain a consistent style while ensuring they stand out among posts and Reels.
  • Increased the number of crafted photos, model shots, and Reels on various themes.
  • Focused on defining brand colors.
  • Created new highlights for various informational triggers.

 Eco market 1

We started actively conducting video and photo shoots, which are yielding great results.

 Eco market 2

 

Content:

The most important thing is that we want to be closer to our followers. Therefore, all our texts are light, easy to read, and take into account factors familiar to our customers. Previously, most posts were purely promotional, so to increase engagement and interest among followers, we introduced new sections.

 Eco market 3

Advertising Strategy

An important part of our promotion is targeting, as it’s essential for a larger audience that isn’t yet following us to see EKO MARKET's content. Therefore, we have started systematically launching advertising campaigns, specifically:

  • Campaigns with the goal of Reach.
  • Campaigns with the goal of Engagement.
  • Campaigns for promotional posts.
  • Specific campaigns for various cities or promotional offers.
  • Campaigns to drive traffic to Telegram.

 

Results:

  • We successfully implemented the SMM strategy.
  • Currently, our total reach has reached 2 million users.
  • We published 124 posts.
  • We filmed and published 40 Reels.
  • We improved the profile's visual appeal with vibrant, crafted content and Reels.
  • We increased the number of followers.
  • Actively promoting social media through targeted advertising (with goals of reach and engagement).

 

We won’t stop here!

We continue to seek and implement diverse ideas for developing our social media, aimed at enhancing various metrics.