Predicting social media marketing trends for 2023 can be daunting, but based on current trends and technological developments, our team has identified the following:
The popularity of video content will continue to increase in 2023, making it even more important for SMM promotion on social networks. Companies will strive to produce better, more interesting, and original video content that attracts more views and interactions with the audience. If your brand is not on TikTok, or you haven't mastered Reels shooting skills yet, we advise you to brush up on these skills.
Virtual reality will be used to create more interactive and immersive social media content. Many companies are already using VR elements in their social media campaigns, and this trend will only increase in the coming years. Offering virtual tours, trying on clothes or jewelry without being physically present in the store will give your potential buyers a wow factor that they won't forget.
SMM promotion and the use of artificial intelligence is a perfect match in 2023. Companies will increasingly rely on algorithms and machine learning to create more effective and personalized social media campaigns. However, AI can't do everything, and we've explored this question in more detail in this article.
Instant messengers occupy the leading role among all social networks. Their role in SMM promotion will continue to grow as companies try to use WhatsApp, Telegram, Viber, and others to interact with the audience, answer questions, and make sales.
The role of micro-bloggers (with up to 100k followers) will continue to grow as they provide more organic and personalized content to their followers. Studies show that their audiences are formed around the interests of a particular blogger. Big brands and smaller companies will work with micro-influencers to promote their product or service through their channels.
In general, 2023 doesn't seem to bring incredible breakthroughs in SMM. Specialists who have been following trends for a long time are already implementing the above points into their work with great success. If you're just starting your journey in promoting your brand on social networks and exploring all possible SMM services, we're happy to advise you and help your brand become noticeable.
Kiwi Agency is an SMM agency that provides a full range of services for social media promotion, visual content creation, advertising, working with opinion leaders, and more.
Stay in touch, and let's stay on the crest of SMM trends together!