SMM Case Study: Elixir SPA Dubai

Collaboration period:

December 2022 ― June 2023

 

Platforms:

https://www.instagram.com/elixirspa.dubai/

https://www.facebook.com/Elixir.Spa.Health.Club.in.Dubai/

Goals:

• Increase engagement on the page, improve organic metrics.
• Increase the number of inquiries via direct messages.
• Enhance brand recognition among the target audience.

Tasks:

• Update and develop a recognizable visual style.
• Develop an SMM strategy.
• Develop moderation rules for interacting with current and new clients.
• Comprehensive management of Instagram and Facebook pages.
• Develop a communication strategy.

In developing the SMM strategy, we:

• Conducted a detailed analysis of competitors.
• Developed profiles of the target audience and highlighted key messages in the content.
• Created a communication strategy that aligns with the brand's core values and highlights all advantages.
• Designed a visual concept based on grid, posts, and stories.

One of the main focuses in working with the SPA salon was retaining the constant attention of potential clients and guests. This is why we introduced and maintained regular story postings.

The ultimate goal of each story was to lead the follower to inquire more through direct messages, make an appointment, or at least consider their physical well-being and plan a visit to the salon for a procedure.

Results:

The SMM strategy helped us achieve the following results:

• The brand page has a recognizable style and stands out among competitors.
• The number of inquiries via direct messages increased by 29%, with an average of 10-15 inquiries per day.
• Page reach significantly increased (averaging 400k per month) along with interactions, especially on video posts.
• The average number of account visitors is 14,000.
• Posting on the page was regular, and the content fully met the client's request.