TikTok Case for Kärcher

Today, we share the details of how we created TikTok videos competing with others under the hashtag #cleantok in this case study.

 

Promotion period:

From April 13 to August 23, 2023.

 

Platform:

TikTok

Subscribers: 0 to 5000.

 

Purposes:

• Create an official Kärcher brand page on TikTok;
• Actively promote the brand on the TikTok platform;
• Organically increase the number of subscribers;
• Create organic buzz around the brand and content;
• Enhance audience engagement both online and offline through social media.

Tasks:

• Achieve maximum reach within the target audience;
• Prepare and develop content relevant to the target audience;
• Timely adapt to current social media trends;
• Conduct evaluation and analysis of published content;
• Develop recommendations for changing content categories and overall approach to managing the TikTok page.

Implementation:

• Developed a strategy for promoting the Kärcher brand on TikTok;
• Outlined scenarios and storyboards for creating professional video content;
• Created unique, trending content for the page based on insights from the target audience and platform trends;
• In the videos, addressed the pain points of the target audience and demonstrated that household problems can be solved with the Kärcher brand in a native and entertaining format;
• Used situational marketing, played with info-drives;
• Introduced categories relevant to the target audience and aligned with TikTok trends;
• Organized video sessions with the brand's products to create content.

Results:

✓ Successfully implemented the developed strategy.

✓ Regularly created unique content for TikTok that elicited an emotional response from the audience.

✓ Increased the number of subscribers from zero to 5000.

✓ The total number of views on videos reached over 1 million.

 

It's especially gratifying to know that videos created by our team continue to appear in recommendations and contribute to further increasing subscribers and overall page reach even after the collaboration has ended.

 

Who knows, perhaps you'll come across a video that we created for Kärcher 💛