1. Be brief
Most users are not ready to spend much time on reading large and overloaded with complex information texts. There is a high chance that seeing this much text will make them simply skip your post. Decrease the size of your posts. Recommended text length is 140-200 symbols. Make your idea simple and comprehensible in a legible and short statement.
2. Use only one link
A link is a call to action, hence using too many will affect the quantity of clickthroughs. Inform your audience about only one valuable offer in one post.
3. Make your advertising unobtrusive
Your posts do not have to always show off your business. In this lies the main difference between promotion on social media and other distribution channels. The user is free to choose their own feed, so your advertising content should better contain useful and interesting information.
4. Check comments
Try to respond to all types of comments from users, like questions, offers or, of course, criticism. Under no circumstances should you neglect them. With a timely and polite response, you will show your client that their opinion is important to you. Still, if you are facing adverse criticism, don’t argue with a user, don’t be arrogant and by no means should you delete the negative comment.
5. Don’t beg for likes, comments and shares
Don’t be a beggar – present the content you want to share.
These rules, though very simple, influence the opinion of your current and potential clients. Follow these rules and SMM will bring you great results!