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Поколение Z: кто они и как с ними работать в SMM
Поколение Z абсолютно отличается своим открытым мышлением и “продвинутым” подходом к жизни. Generation Z – молодые, решительные и предприимчивы. Теория поколений гласит, что они родились после 2003 года. Они вынуждают бренды адаптироваться и кардинально все менять – вплоть до позиционирования.
#Кейс «GRANTE»
ТМ Grante – это 100% соки, компоты, джемы, о которых знают практически во всех уголках мира
SMM-продвижение от Kiwi Agency для Mamamia
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«Mamamia! – The Queen of Pizza” – одна из первых служб доставки пиццы в Киеве. Сегодня бренд Mamamia насчитывает 10 ресторанов в Киеве и один в Чернигове, а также имеет одну точку самовывоза на Позняках (Киев).
Fuck up или неудачное сотрудничество
В октябре 2018 года команда Kiwi Agency начала сотрудничество с необычным проектом, а именно – магазином детских игрушек. Спросите, в чем необычность?
Как и зачем выбирать лидеров мнений?
Люди уже не реагируют на рекламу в телевизоре или на бордах. Им больше нравится, когда человек, опираясь на свой опыт, советует использовать какой-то продукт. Ведь больше доверия вызывает именно “живое” мнение.
SMM тренды 2019
2018 подошел к концу, давайте дружно скажем ему “спасибо” за новые возможности продвижения в социальных сетях и классный инструментарий. Помянем органику и войдем в новый 2019 год гордо, с высоко поднятым engagement rate.
18+ или SMM для алкогольных брендов
Давно известно, что с помощью SMM бренды могут увеличить свою узнаваемость и прибыль. К тому же это могут быть товары абсолютно любых направлений: от женских вещей и косметики до услуг по обслуживанию автомобиля. Но как работает SMM с запрещенными для рекламы продуктами, к примеру, с алкоголем?
Рассмотрим на самых свежих кейсах от #kiwiteam
How to create content for a new client
A new customer is always a challenge for our creativity. The most interesting thing begins after the stage of getting acquainted with the project, finding out all the necessary information and setting goals.
Brainstorms and the make creativity ─ this is a "cherry on the cake" of our favorite work.
We have prepared for you a great infographics on how to create content for a new client.
Do not hide, hide or what Facebook knows about you?
Think about what Facebook knows about you and why do you need all this information? I wonder how in your tape is this or that advertisement? How do marketers get exactly to the goal? Then this article is for you.
In addition, we will tell you how to set up advertising displays, how to hide advertising, how to find out all the information that is stored about you on Facebook servers.
SMM for “Sushiya” by Kiwi Agency
“Sushiya – modern Japanese cuisine” is a large network of 38 Japanese restaurants in 13 cities of Ukraine. Company’s main priority is delicious and healthy meals made from top quality ingredients.
Top 5 Ways to Increase Account Coverage in Instagram
Not so long ago Instagram officially announced a completely new - "smart" news feed. This change has affected not only KPI, but also the principles of working with the popular social network. If everyone used to dream about increasing the number of subscribers, then now coverage / involvement is most important.
SMM for “Budynok Ihrashok” by Kiwi Agency
“Budynok Ihrashok” is the largest toy store chain established in 1988 with more than 50 stores in 13 cities of Ukraine distributing a wide range of certified products for children.
Promotion of Telegram-channel from "zero"
The Telegram messenger is a real "boom" in the Internet space. The number of users is growing rapidly and already reaches about 2.5 million per month. Increased and the number of sites - companies, brands, bloggers are actively creating channels to be closer to their audience. Promotion of the telegram-channel is now at everyone's ears, but only few people know how to effectively untwist the channel and maintain a good result. We have collected some useful recommendations to help you with this.
SMM for “Tsikavo pro moloko” by Kiwi Agency
“Tsikavo pro moloko” is “The highest milk standard” community, the leading UHT milk producer. “Tetra Pak” international company has initiated a special marking on the Ukrainian market for milk.
7 steps to organize a successful live video on the Instagram
In 2004 the concept of «stream» appeared on YouTube. It became a real sensation and continues to grow up rapidly. For example, Facebook statistics shows that live broadcasts are commented 10 times more often than pre-created video content. A quality live video remains in memory. What are the "chips" you need to know to make it like that?
Why do you need to use a business account in the instagram?
Instagram is an optimized social platform with a turnover of 300 million active users every month. This is the strength that you need to use for your successful business development.
What do you need to know for strategic use of your business profile?
How to blow up your SMM?
We decided to share a guide to how to blow up your social media promotion. No, not with a purpose to make you do that 😁 But to let you know - "don't do that!"!
Creation of verification
Is it possible to get the coveted blue verification icon next to your name? Facebook criterias are serious, although the social network does not provide their clear description. But you still have to try :)
Here we will tell you how to apply for verification.
What is Flat Lay and how to do it
In fact, you see Flat Lay photos every day, you just do not know they have such a name. We will tell you how to master the art of object photography in this article.
Who are the opinion leaders? And how to work with them?
First, let's see who the opinion leaders are. Such people are called trendetters, influenziers, ambassadors, lawyers of the brand and opinion leaders (KOL) - their opinion is important and influences the audience. Often, leaders voluntarily write about their favorite products and services on their pages on social networks, but as a rule they need to be pushed and motivated.
7 ways to increase reach on Instagram
Instagram changed the algorithm of the news feed, and for sure you noticed a decrease in reach and engagement on the social network. We'll tell you about some simple rules of improving your promotion on Instagram.
Promotion on Facebook
"Anyone can cook!" - you could hear this popular phrase in a Disney cartoon about little cook Remy. But is it possible for anyone to promote their brand effectively on Facebook?
Instagram limits and restrictions
The times when the limits did not stop you from endless subscriptions and likes on Instagram has passed. Now, in order to avoid the completely disappointing "Your account is blocked", you need to pay close attention to them on the social network.
Squeezing the maximum out of #
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Hashtag is one of the tools oriented to engage the audience, hot theme to discuss: whether they are effective or not. But the whole secret of their effectiveness lies in several rules.
Getting a helper: bots for social networks
Social networks have become a simple link between business and the client a long time ago. And now it's even easier to establish the communication process, because your personal bot will do it for you.
How and why you should respond to a negative comments
Social networks are the channel through which you contact the client, and the client contacts you. As a consequence, everyone can leave a review about your company. And they are often negative. The whole point is that provoking a person to write a positive review is much harder than negative.
Our Facebook Predictions For This Year
The Facebook developers are launching new updates in the blink of an eye – they are constantly creating new functions and enhancing old ones. So what is waiting for us this year?
Let’s say “Hello” to the quality content on Instagram
Instagram has undergone some changes lately that could not go unnoticed. Among these changes are its interface and functionality as well as the factors that play a big role in the account promotion – our further subject.
SMM promotion basics: 11 rules for effective business on social media
Social networks have become deeply ingrained in our lives and our businesses. Brands use them more and more in order to promote their products since this promotion tool has multitude of advantages: a direct access to the target audience plus their feedback, relatively low price, and ability to quickly make changes to an advertising campaign. Still, there are certain rules you should adhere to so as to develop an efficient SMM promotion for your business.
9 Ways of Promoting a Group in Vkontakte Social Network
Vkontakte is one of the most visited social media on the Russian Internet. We can have a long discussion about demographic and behavioural characteristics of its audience, but we do not recommend to ignore promotion in such a popular social network. By means of this channel you can access a multimillion audience, constantly keep in touch with a user, manage your reputation, and form brand’s recognition.
Work on your mistakes
Properly filled with descriptions of the profile - one of the most important components of the business account after the content itself
How to Win the Best Clients and Shake Off the Difficult Ones?
Many companies at least once had to deal with a person who would insistently inquire about something for quite a while, but in the end they never became clients. Moreover, these companies used to defend for difficult clients as they are “always right”, although it is not always the case. We prepared several rules for an effective work with clients and will tell you with whom you should not be concerned.
9 Ideas for Successful Brand Promotion on Social Media
Social media marketing is always a relevant topic for specialists around the globe. And the USA, the homeland of a huge amount of world-renowned brands, is no exception. Right here the Social Media Breakfast virtual community was formed. Every month its members devote breakfasts to social media promotion and SMM cases.
Which social media should you use for business promotion?
Nowadays it is extremely difficult to find a person who doesn’t use at least one social network. Moreover, the majority uses several of them at once, visiting their profile pages almost daily. This makes social media an excellent means of promotion. However, successful promotion demands knowing who your target audience is and where it resides.
10 Most Common Social Media Marketing Mistakes
Virtually every company has its business account on social media as a part of a marketing strategy. If you have decided that your company needs an SMM promotion, avoid these 10 most common mistakes.
Facebook introduces us to its new page layout
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Facebook never stops surprising its audience more and more, day by day. Now at the top of your page there are tabs sorted by sections according to their content. Facebook allows you to arrange these sections by reordering your tabs with the help of “Manage sections”. If you want your newest posts to feature at the top of your page, you need to make sure that the “Posts” tab is first in the order.
5 Social Media Marketing Commandments
The majority of people in the modern world use social networks. And an integration of social media with business created various spoken and unspoken rules for effective social media promotion. A lot of people make thousands mistakes in content distribution. They either don’t notice them or think that they are not critical. But you should not perceive it this way since plenty of factors influence the results of your work.
Emotional branding: a special connection with clients
One of the main components of a successful brand is its clients’ loyalty. However, sometimes it is very difficult to win their favour, especially when you have a lot of competitors who offer a product or service similar to yours.
What is the best group name?
Today social network has become something more than just a platform for communication. Taking into account the quantity of its daily traffic, one can understand that social media is a powerful tool for promotion of products, brands, and services. The most effective way to do this is to create a group or community.
How we promote Beauty-brands on social media
Internet Marketing Agency “Kiwi Agency” specialises in promotion of Beauty brands on social media. We are in charge of dozens of beauty industry SMM-cases. And, based on given examples, we will tell you how to effectively manage pages on social networks to make them interesting, engaging and fruitful.
7 steps of page optimisation on Facebook
A lot of business owners know how effective promotion on social media is. Therefore they register their company, in most cases, on Facebook. However, while website promotion is a piece of cake for the majority of people, for many a social media promotion is terra incognita.
The rules for a successful collaboration with bloggers
TOP 9 rules for a collaboration with bloggers. Nota Bene for marketing experts.
For a successful collaboration with bloggers you have to know certain rules. A special etiquette will help establish a common ground with bloggers and brands. The rules listed below will help you avoid breaking the deadline, misunderstandings and other issues occurring in the course of the work.