Project duration: from September 2017 to the present day.
Key message: “Bi” – a perfect choice of toys and presents.
FB followers: 110 000
Insta followers: 15K
✓ Transformation of social media into a communication channel.
✓ Increase in activity and reach.
✓ Attraction of new customers and retention of the old ones.
✓ Reach 100,000 fans until the end of 2017 (in 6 months).
✓ Creation of unique and quality content.
✓ Effective communication with followers: quick response to messages and commentaries.
✓ Website traffic growth.
● Unique, informative, fan-made posts. Photos, videos and gifs.
● Creation of original and concise posts.
● Engagement of child models to make lively photos/videos of them playing.
✓ In 4 months we accomplished a goal of 100,000 followers with ER = 6%.
✓ Average Engagement Rate (ER) = 5%.
✓ Reach: more than 410 000.
✓ Growth of sales from the website and outlets.
✓ Target audience’s loyalty and activity.
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