We picked out 9 ideas that will come in handy on the way of a successful brand promotion on social media:
1. Always expand your target audience. Experiment, cross the boundaries of your loyal clients’ circle.
2. Targeted advertising is the fastest method for attracting users to your business page on social networks. But before you launch it, make sure that the content you post is interesting to your target audience.
3. Speak the language of your target audience, choose the right brand “voice”. Using a particular communication technique, you will be able to make an emotional connection with users, convey values of your brand, evoke trust and affection.
4. Do not ignore statistics. Always check and analyse the data you have. This will help you understand what content is liked the most and determine the best time for posting and post frequency.
5. Do not try to create visibility of your brand’s popularity on social media. A large amount of likes will not save your situation if users do not find your content interesting.
6. Learn to see a silver lining in a negative situation. You can transform your haters into fans by properly reacting to an aggression and grudge.
7. If users suddenly stopped following you, don’t wait until the issue solves itself. Start to test other SMM tactics – continue to expand your target audience.
8. Comments and reviews are the best analytical data that you can use to improve your company productivity. Listen to people who speak their minds about you.
9. Follow the trends, but be careful using them. They tend to change fast – yesterday's popular trend can quickly become boring tomorrow.
Although these ideas are very simple, following them will significantly improve the results of your SMM promotion!