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When a person visits your account for the first time, they will first consider your overall style. When you have a craft content (made by you or photographer), with minimum filters and consistent layout - in his head immediately thought, "Wow, they really put their heart into this project. That inspires confidence".
If you publish low-quality or stock photos, the audience feels that everything on this page is made in the style of "to be". That's how they develop a distrust for the brand.
The trend of templated, seamless feeds is receding into the background. Simplicity is a key trend for 2020. A single grid can be kept if you have the ability to do as cool as the examples below.
According to our team (and not only), people spend more time browsing through stories than scrolling through the feed. Not surprisingly, as the developers have provided a huge range of tools to communicate and engage the subscriber. You can do polls, ask questions, quizzes and even make mini-games. All this helps to keep in touch with your followers and gain their loyalty.
A separate item worth mentioning is Instagram highlights. The most important information about you/your product can now be saved right under your profile header. If you have your own shop - be sure to tell about the range, delivery, payment methods.
No matter how you look at it, opinion leaders have made promotion on instagram much more effective.
The only important thing to note is to choose as carefully as possible who to deal with. Thanks to activity chats and various giveaways, you often come across bloggers with a 'dead' audience that carries no value.
There are many automated services, but we still recommend doing it manually. Look at the comments - filter out all the reactions by the type "Nice picture" and estimate how many adequate responses you get from live accounts. If it's less than half - most likely the blogger is using activity chats and the audience has little interest in his content.
The second thing you should look at is subscribers. Open your followers section - scroll through and analyse who is subscribed to this blogger. The first "red flag" - bots (empty accounts, fakes). See that they're in the majority among your subscribers? It's all about scamming. The work with such a blogger will never pay for itself.
Microfluencers with up to 100 thousand subscribers are also trending. What's their advantage? These guys don't have as much advertising on their account and their audience loyalty is much higher than that of bloggers with millions of subscribers. Sometimes it is much more effective to order ads from 10 micro-influencers for 100$ than from millionaires for 1000$. However, it is impossible to say unambiguously here - you have to learn by "trial and error".
It is already difficult to imagine professional promotion in Instagram without this tool. If influencer can have some kind of failure (forgot to post ads, advertised a competitor a day after you, etc.), then with the targeting such problems will not happen. You can always see the projected performance at a certain budget. And that's an undeniable plus. We, in Kiwi Agency, recommend to allocate minimum 200$ for promotion in one social network.
Practice shows that to achieve maximum results in SMM, it is desirable to use all these tools in combination.
The era of this kind of SMM promotion has all but faded into the past. Remember, when you sponsor a giveaway, your new audience is predominantly freeloaders. They'll unsubscribe within 10 minutes of the end of the contest. If you unsubscribe massively, Instagram will find your account uninteresting and your organic reach will be zero. Think twice about whether it's worth taking part in this trap.
We especially want to mention the last point. Massanswering is when you get inane answers from people you don't understand flying into the question box in a stopgap. I hope that sometime people who use this method will realize that it causes nothing but irritation. In our experience, massloking and massfollowing are not effective as well. The only conclusion is that we do not recommend it.
2020 crowned a year of anti-fraud - no more bots (mass account cleansing) and Insta-masks with plastic face. What is better: 10 thousand "dead" audience or 2 or 3 thousand subscribers, but targeted? The answer is obvious.
The situation with comments is similar - those who are addicted are always visible from afar. In this case, they play the opposite function - they arouse suspicion.
Triple-check the blogger you are planning to work with. These days, many people have decided that blogging is not a vocation in life, but a good way to make money. So how do you spot a " fake blogger"?
1) a lot of meaningless comments like "the photo is fire", "beautiful", "thanks for the post", etc.
2) Subscribers - empty profiles or similar novice "influencers";
3) a lot of small giveaways in posts and stories - as a result, subscribers come not because of the interesting content, but for that particular prize.
If you're a conventional cosmetics/clothing/shoes/covers shop, for heaven's sake, mention prices in the text of the post or stories. Imagine. By the time a person writes "Price?" (if he writes, rather than immediately leaving to a competitor) until he waits for your response (especially if many requests) - will be an eternity, and your product will be irrelevant. You will lose the customer.
Let's agree that sometimes an official representative forbids you to put a price in your posts. This is common in SMM-promotion of premium and luxury products. Therefore, if you work for a mass market, the message "replied to direct" - must be removed from your head.
If you want to order SMM promotion on Instagram fill in the feedback form, email info@kiwiagency.com.ua or call +38 (093) 734-00-54 (Kiev) - we'll discuss your project🙌
All Kiwi agency SMM services on promotion in social networks you can find on our website:)
Kseniya Antonishina, head of SMM at Kiwi Agency